Brand Tone

aspirational, personal, and elegant

Brand Values

• •Passion for Design
• •Self-Expression and Individuality
• •Celebrating Everyday Moments
• •Authenticity and Personal Story
• •Community

Best Practices

• •Maintain an Aspirational and Personal Tone: Always use language that is inspiring, elegant, and personal. Share the "why" behind the products and the brand to foster a deeper connection with the audience.
• •Tell a Story: Weave the founder's journey and the brand's philosophy into your copy. This creates authenticity and differentiates Loviti from larger, more impersonal retailers.
• •Focus on Emotion and Experience: Instead of just listing product features, describe the feeling or experience the product brings—like the joy of a morning coffee in a beautiful mug or the peace of a well-styled room.
• •Use Elegant and Evocative Language: Employ descriptive words that align with the brand's aesthetic, such as "curated," "handcrafted," "sophisticated," "timeless," and "elegant" to reinforce the brand's premium positioning.
• •Engage the Community: Actively encourage user-generated content and interaction. Ask questions that prompt followers to share their own stories and how they find beauty in their daily lives, reinforcing the brand's value of community.

Social Perception

a high-quality, boutique brand with a personal touch. It is perceived as a source for unique, elegant, and thoughtfully curated homewares. The personal story of the founder likely resonates with customers seeking authenticity and a connection with the brands they support. The brand's clear and consistent messaging likely fosters a positive image among its target audience.

Copy Examples

• •Morning moments, beautifully brewed. Discover our new collection of handcrafted mugs, each one a small treasure designed to bring a little flutter of joy to your daily ritual. Because life is for celebrating, not just for someday. #LovitiHome #ChasingBeauty
• •Let beauty bloom in every corner. Our Grace Collection vase is more than just a vessel; it's a statement of elegance, ready to showcase your favorite flowers and soften your soul. Curate a home that tells your story. #LovitiStyle #HandcraftedHomeware
• •Your home is a story waiting to be told. At Loviti, we chase the beautiful, the unique, and the handcrafted to help you write yours. Discover pieces that speak to your heart and transform your space. #Loviti #HomeDecorAustralia
• •From a dream chased to a home cherished. Loviti was born from a passion for finding the pretty treasures that turn a house into a haven. We believe in adding a little 'zoosh' to the everyday chaos. What makes your heart flutter? #TheLovitiStory #FindYourPeace
• •A little something to brighten your space. For a limited time, enjoy 20% off our Petal Collection. Inspired by nature's delicate beauty, these pieces are a reminder to embrace the simple, joyful moments. Bring the outside in. #LovitiSale #ElegantLiving