Brand Tone

Inspiring, Friendly, Passionate, Helpful, Relaxing

Brand Values

• •Creativity & Self-Expression
• •Quality
• •Joy of Making
• •Community (Implied)
• •Accessibility
• •Customer Satisfaction

Best Practices

• •Create a Brand Voice Guide: Document the identified tone (Inspiring, Friendly, Passionate, Helpful, Relaxing) and values. Include examples of 'do's and don'ts' for language, preferred vocabulary (e.g., 'create,' 'joy,' 'discover,' 'relax' vs. overly technical or formal terms), and a general style to ensure everyone writing for the brand is aligned.
• •Focus on the 'Why': Always tie the copy back to the core benefits for the customer – not just the product features. For Loviras, this means emphasizing the joy of creation, relaxation, the beauty of the finished product, and the satisfaction of learning a skill.
• •Use Storytelling (Even in Short Form): Frame products within a narrative. Instead of 'Blue thread, 10m,' try 'Imagine stitching a serene ocean scene with this calming shade of blue.' Show, don't just tell, the experience the product offers.
• •Engage with Your Audience Consistently: When responding to comments, messages, or reviews, maintain the established friendly and supportive tone. This reinforces the brand personality beyond static product descriptions.
• •Review and Refine Regularly: Periodically review your website copy, social media posts, and email marketing to ensure they still align with the intended brand tone and values. As the brand evolves or market trends shift, small adjustments may be necessary. Solicit feedback if possible to see if the tone resonates as intended.

Social Perception

Positive (Generally), Niche-Focused, Product-Centric, Dependent on Product & Service Experience

Copy Examples

• •Instagram Post (Showcasing a new floral kit): Unleash your inner artist and watch beauty bloom stitch by stitch! 🌸 Our new Floral Serenity kit is brimming with vibrant threads and an easy-to-follow pattern, perfect for a relaxing weekend project. Tap to shop and start your next masterpiece! #LovirasStitches #CrossStitchLove #FloralCraft #HandmadeJoy #CraftTherapy
• •Website Product Description Snippet (For a beginner-friendly kit): New to cross-stitch? Welcome to a world of color and calm! This charming [Kit Name] kit is designed with beginners in mind, featuring a pre-printed Aida cloth and simple instructions to guide you every step of the way. Discover the joy of creating something beautiful with your own hands – it's easier than you think!
• •Email Subject Line (For a promotion): 🎨 Stitch Your Stress Away! 20% Off All Landscape Kits This Week Only!
• •Tweet/X Post (Engaging the community): What are you stitching this weekend, crafters? Share a peek at your #WIP (Work In Progress) with #Loviras! We love seeing your creativity come to life. Need some inspiration? Our new arrivals are here: [link to new arrivals]
• •About Us' Page Excerpt: At Loviras, we believe in the simple magic of making. There's a unique joy in transforming thread and fabric into a work of art, a quiet satisfaction in every stitch. We're passionate about providing you with high-quality kits and inspiring designs so you can experience that joy for yourself. Let's create something beautiful together.