Brand Tone

Sophisticated, Knowledgeable, Passionate, Exclusive, Curated, Trustworthy, Professional

Brand Values

• •Appreciation for History & Craftsmanship
• •Uniqueness & Individuality
• •Quality & Authenticity
• •Passion for Design
• •Global Accessibility
• •Expertise

Best Practices

• •Develop a Brand Voice Chart: Document key attributes of your tone (e.g., 'Sophisticated,' 'Knowledgeable,' 'Passionate') and provide examples of 'do's and don'ts' for language.
• •Maintain Visual & Textual Harmony: Ensure that the copy on social media and the website complements the sophisticated and clean aesthetic of the product photography.
• •Highlight the historical significance and craftsmanship of each piece.
• •Showcase the ability of the lighting to transform a space.
• •Reinforce the brand's expertise and passion in every communication.

Social Perception

Lovint Design is perceived as a specialist in high-quality, authentic Mid Century Modern, vintage, and antique lighting. The brand conveys a deep appreciation for history and craftsmanship, offering exclusive and curated pieces that enrich homes and workplaces. It is seen as trustworthy, professional, and passionate about design.

Copy Examples

• •We meticulously source iconic 20th-century lighting, each piece chosen for its exceptional design, historical significance, and ability to transform a space.
• •Enrich your home or workplace with unique, curated design objects and vintage gifts.
• •Discover rare Mid Century Modern finds and vintage treasures.
• •Lovint Design specializes in Mid Century Modern, vintage, and antique lighting.
• •Driven by a genuine love for interior design of the 20th century.