Brand Tone

Warm & Caring, Supportive (of Local Florists), Personal & Intentional, Innovative & Tech-Forward, Trustworthy & Reliable

Brand Values

• •Supporting Local Communities/Businesses
• •Meaningful Connections
• •Quality & Artistry
• •Customer Satisfaction
• •Innovation
• •Integrity & Honesty
• •Passion for People

Best Practices

• •Emphasize 'Local' and 'Community': Continuously highlight the partnership with local florists and the benefit to local communities. This reinforces a core value and differentiator.
• •Use Warm, Emotive Language: Words like 'heartfelt,' 'care,' 'joy,' 'celebrate,' 'connect,' and 'thoughtful' should be staples in the vocabulary to reflect the brand name and mission.
• •Focus on the 'Why' of Gifting: Go beyond describing the flowers; talk about the emotions, moments, and relationships they represent. Tell stories of connection.
• •Maintain a Personal and Approachable Voice: Even when discussing technology or services, keep the language human and relatable. Avoid overly corporate or impersonal jargon. Address the customer directly and empathetically.
• •Ensure Authenticity in Storytelling: When sharing customer testimonials or florist partner stories, let genuine experiences shine through. This builds trust and reinforces the brand's commitment to real people and real moments.

Social Perception

Generally positive when the service works well, with appreciation for the convenience, flower quality from local florists, and the ability to support local businesses. For Florist Partners: There's a divide. Lovingly positions itself as a beneficial partner that drives orders and helps florists compete online.

Copy Examples

• •Brighten their day, support your community. ✨ Each Lovingly bouquet is handcrafted by a talented local florist in your neighborhood, delivered with care and a personal touch. Send a little love today. #GiftLovingly #SupportLocalFlorists #FreshFlowers
• •More Than Just Flowers. It's a Connection. Send a handcrafted arrangement from a local artisan florist and share a heartfelt moment. Discover the Lovingly difference. [Shop Now]
• •A Special Touch for Their Special Day - Hand-Delivered by a Local Florist!
• •Thinking of them? Say it Lovingly. Beautiful, fresh flowers, designed and delivered by local florists. Order online for a truly personal gift.
• •Crafted with passion by [Florist Name/Your Local Florist], this vibrant arrangement brings together [flower types] to express your warmest wishes. Every petal tells a story of local artistry and heartfelt connection.