Brand Tone

Warm, Sentimental, and Celebratory

Brand Values

• •Personalization & Uniqueness
• •Emotional Connection
• •Quality Craftsmanship
• •Customer Happiness & Celebration
• •Reliability

Best Practices

• •Create a Brand Voice Chart: Develop a simple chart that outlines your core tone (e.g., Warm, Sentimental, Celebratory) and lists 'do's' and 'don'ts' for language. For example, 'Do: Use emotive words like 'cherish,' 'celebrate,' 'heartfelt.' Don't: Use overly casual slang or overly formal, impersonal language.' This aligns with the concept of a consistent brand voice across all communications.
• •Focus on Storytelling: Encourage copy that tells a small story or evokes a scenario related to gifting and special moments, rather than just listing product features. This resonates with their value of emotional connection and the tagline 'Every Gift Tells A Story.'
• •Emphasize the 'Why': In product descriptions and ads, go beyond what the product *is* and highlight *why* it’s special – the joy it brings, the memories it preserves, the love it represents.
• •Use 'You' and 'Your Loved Ones': Address the customer directly and consistently refer to the gift recipients in a warm, inclusive way (e.g., 'your special someone,' 'the ones you cherish').
• •Maintain Authenticity in Customer Interactions: Ensure that even responses to customer queries or reviews (especially addressing concerns) reflect empathy and a commitment to their happiness, aligning with the overall warm and caring brand personality. When replying to positive reviews, reinforce the joy of the occasion.

Social Perception

Largely positive, with many customers appreciating the quality of personalized gifts and the sentimental value they offer. However, there are some negative reviews, primarily concerning customer service responsiveness, delivery delays, and issues with order accuracy or management, particularly for larger orders.

Copy Examples

• •More than just photos, it’s a story of their year, lovingly bound. Gift a chapter of cherished memories with our bespoke birthday albums. Let’s make their day unforgettable. #LovingCrafts #BirthdayStory #PersonalizedJoy
• •Tiny moments, timeless love. Our handcrafted miniature frames capture the essence of your journey together. Celebrate your anniversary with a gift as unique as your bond. #HappyAnniversary #CustomKeepsake #LovingCraftsLove
• •Every gift from Loving Crafts isn't just an item; it's a heartfelt message waiting to be unwrapped. What story will your next gift tell? Explore our collection and share the love. #GiftAStory #HandmadeWithLove #LovingCraftsIndia
• •This season, wrap your love in something truly special. Discover personalized treasures at Loving Crafts that speak from the heart and make every celebration brighter. #FestiveGifting #PersonalizedPerfection #CelebrateWithLovingCrafts
• •Make Their Heart Melt ❤️ Unique Personalized Gifts from Loving Crafts!