Brand Tone

aspirational, confident, and vibrant

Brand Values

• •Boldness and Confidence
• •Inclusivity and Versatility
• •Joy and Escapism
• •Quality and Craftsmanship

Best Practices

• •Lead with "Vibrant" and "Confident" Language: Always use strong, evocative adjectives that reflect the brand's bold aesthetic. Words like vibrant, bold, striking, confident, effortless, and radiant should be staples in the brand's vocabulary.
• •Emphasize the "Endless Summer" Narrative: Every piece of copy, from a social media caption to a product description, should connect back to the core concept of a perpetual summer, vacation, and escapism.
• •Highlight Versatility and Inclusivity: Regularly mention the unisex nature of certain pieces and the adaptability of the clothes for various occasions, from beach lounging to evening events. This broadens the appeal and reinforces brand values.
• •Tell the Story of the Design: Briefly mentioning that the pieces are "Designed in Dubai" or feature "hand-painted prints" adds a layer of exclusivity and craftsmanship that elevates the brand beyond just clothing.
• •Maintain a Consistent Call to Action: Encourage engagement and shopping with clear and confident calls to action. Phrases like "Discover the Collection," "Shop Your Escape," and "Embrace the Vibe" are more brand-aligned than generic terms like "Buy Now."

Social Perception

The public perception of Loviaeno, though limited to a smaller audience, is positive. It is seen as a stylish, black-owned indie brand with a unique and vibrant aesthetic. Customers and influencers who feature the brand seem to appreciate its bold designs and its positioning as a go-to for vacation and statement wear. The brand is perceived as being on-trend, particularly with its promotion of matching sets.

Copy Examples

• •Chase the sun. Our new collection has just dropped. Discover pieces designed to take you from lazy beach days to vibrant sunset evenings. #Loviaeno #WhereSummerNeverEnds #Resortwear
• •His, hers, or ours. Our SAVO set was made for making a statement, together. Effortless style, limitless vibe. #UnisexFashion #MatchingSet #Loviaeno #CouplesStyle
• •Dare to be different. The Osan One Sleeve Blouse is a masterpiece of modern asymmetry and fluid design. Crafted for the bold, its striking silhouette ensures you are the center of every conversation. Pair with our Osan Flared Trousers for a head-to-toe look that exudes confidence.
• •Subject: Your Next Escape Awaits... Hello [Customer Name], dreaming of your next getaway? We've got the wardrobe for it. Explore our latest arrivals and let our hand-painted prints and effortless styles inspire your next adventure. Your endless summer starts now.
• •Tired of the ordinary? Elevate your vacation style with Loviaeno. Our bold, Dubai-designed resort wear is made for those who live for the sun. Shop now for free worldwide shipping on orders over $300 and find your perfect holiday look. [Shop Now Button]