Tono de Marca

Inspirational, Youthful, and Compassionate.

Valores de Marca

• •Community and Connection
• •Philanthropy
• •Self-Expression and Style
• •Action-Oriented Change

Mejores Prácticas

• •Lead with Purpose: Always connect the product back to the mission. Whether it's a social media post or a product description, the "why" behind the brand should be evident. The message that these are "laces that make a difference" is paramount.
• •Use Action-Oriented Language: Employ strong verbs and calls to action that empower the customer. Phrases like "Join us," "Wear your support," and "Make a statement" encourage active participation rather than passive consumption.
• •Maintain a Youthful and Optimistic Tone: Keep the language energetic, positive, and relatable. Use emojis where appropriate on social media and speak directly to the customer's desire to express themselves and be part of something bigger.
• •Highlight Community and Collaboration: Regularly feature user-generated content and stories from your community. When discussing charity partnerships, frame it as a collaboration that the customer is a part of.
• •Be Authentic and Transparent: The brand's origin story is its greatest asset. Continue to share the journey, the impact of donations, and the stories of those being helped. This transparency builds trust and reinforces the authenticity of the brand's mission.

Percepción Social

Love Your Laces is perceived as a purpose-driven brand that successfully merges style with social responsibility. Customers feel good about their purchases, knowing that part of their money supports charitable causes. The brand is seen as authentic and inspiring, and the quality of the product is also well-regarded. The collaborations with well-known organizations like Make-A-Wish and St. Jude lend credibility and further enhance their positive public image.

Ejemplos de Copy

• •Step up your style and step up for a cause. laces aren't just about looking fresh—they're about making a difference. Every pair helps support our charity partners. #LoveYourLaces #LookGoodDoGood #LacesForChange
• •Change the World, One Step at a Time. Your favorite sneakers are about to get a powerful upgrade. With every purchase of our charity collection laces, you're directly supporting causes like pediatric cancer research and wildlife conservation. Which cause will you stand for? Shop now and lace up for good.
• •WEAR THE CHANGE. Style that speaks volumes. Join a community that believes in looking good and doing good. Explore our new collection.
• •Lace-up with hope. These exclusive laces do more than just customize your kicks; they carry a mission. A significant portion of the proceeds from this pair is donated directly to St. Jude Children's Research Hospital to support their fight against childhood cancer. Walk with purpose. Wear your support.
• •It's More Than Just Laces... It's a Movement.