Tono de Marca

caring, wholesome, and trustworthy

Valores de Marca

• •Quality and Health
• •Natural and Sustainable
• •Animal Welfare
• •Handcrafted and Artisanal
• •Transparency

Mejores Prácticas

• •Lead with Your Mission: In all communications, weave in the brand's commitment to quality, natural ingredients, and animal welfare. This reinforces the "why" behind the brand and builds an emotional connection.
• •Use Wholesome and Authentic Language: Stick to a vocabulary that reflects the brand's values. Words like "handcrafted," "natural," "organic," "wholesome," and "love" should be staples. Avoid overly corporate or sales-y language.
• •Show, Don't Just Tell: Use visuals (photos and videos) of the ingredients, the treat-making process, and happy dogs to visually support the brand's message of quality and care.
• •Highlight the Community Aspect: Regularly share updates about your shelter donations and feature stories of rescue dogs (if possible). This makes customers feel like they are part of a larger, positive movement.
• •Be Consistent Across All Channels: Ensure that the tone, values, and messaging are uniform across the website, social media, email newsletters, and packaging to create a cohesive and memorable brand experience.

Percepción Social

premium, ethical, and heartfelt brand

Ejemplos de Copy

• •From our kitchen to their paws! 🐾 Our Bison Boogie treats are handcrafted in small batches with free-range bison and organic veggies. Because your best friend deserves nothing less than the best. #LoveYoPup #DogTreats #HumanGrade #FarmToPaw
• •Made with Love, Baked with Purpose. At LOVE YO PUP, we believe that good food starts with good ingredients. That's why we partner with local farmers to create our all-natural, human-grade dog treats. Plus, every bag you buy helps support a no-kill shelter. Treat your pup and make a difference! #EthicalPet #SupportLocal #DogLovers
• •Artisan Treats for the Pup You Love. Made with organic ingredients and a whole lot of heart.
• •A treat for them, a helping paw for others. Did you know that every time you treat your pup to our handcrafted biscuits, you're also supporting animals in need? A portion of all our proceeds goes directly to no-kill shelters. Thank you for being part of our pack and helping us give back to the community we love so much. #LoveYoPupCommunity
• •Give a gobble of goodness with our new turkey treats! Made with pasture-raised turkey and a blend of organic power greens like kale and spinach, these biscuits are packed with flavor and nutrients to keep your pup's tail wagging and their coat shining. As always, they are handmade in small batches, because we believe in quality you can trust.