Brand Tone

Caring, Trustworthy, and Authentic

Brand Values

• •Health and Wellness
• •Simplicity and Transparency
• •Handmade Quality
• •Love for Dogs
• •Local and Community-Oriented

Best Practices

• •Always Lead with the "Why": Start with the core benefit—whether it's solving a digestive issue, providing a healthy option, or showing love. The "what" (the ingredients) should support this primary emotional and practical driver.
• •Emphasize Simplicity: Continuously use words like "simple," "only," "just," and "pure." List the short ingredient list frequently to build and maintain trust. The phrase "that's it" is a powerful tool for this brand.
• •Use Caring and Emotive Language: Employ words that evoke feelings of care, love, and gentleness (e.g., "handmade with love," "gentle on tummies," "for your best friend"). This reinforces the emotional connection owners have with their pets.
• •Highlight the "Handmade in Vancouver" Aspect: Mentioning the local, handmade origin reinforces authenticity and quality. It differentiates the brand from large, faceless corporations and appeals to customers who value supporting small businesses.
• •Incorporate Social Proof: Leverage customer testimonials in your copy. Use phrases like, "Owners tell us..." or "The go-to treat for dogs with sensitive stomachs..." to build credibility and let satisfied customers validate the brand's promises.

Social Perception

Customers perceive Loveyloos as a solution-provider for dog health issues, particularly allergies and sensitive stomachs. It is seen as high-quality and trustworthy due to its natural, limited ingredients, making owners feel good and safe. The treats are highly palatable, even for fussy dogs, making them excellent high-value rewards.

Copy Examples

• •Tummy troubles? Not anymore. We believe every dog deserves a treat without the worry. That’s why our handmade Loveyloos are crafted with just 4 simple, natural ingredients known to be gentle on sensitive stomachs. Give your pup the treat they love, and the comfort you both deserve.
• •Four ingredients. That's it. Organic Coconut Flour, Pumpkin, Eggs, and Peanut Butter. No secrets, no fillers, no hard-to-pronounce additives. Just simple, handmade goodness baked with love in Vancouver. Because your best friend deserves the best.
• •Show your love, one heart at a time. Our heart-shaped treats are more than just a snack; they’re a way to say "I love you" in the healthiest way possible. Handmade for your dog, with all the love they give back to you.
• •The Treat Even Fussy Pups Work For. Training a picky eater? Customers tell us our treats are so delicious, they’ve become the ultimate high-value reward. Made with simple, tasty ingredients, Loveyloos makes training sessions easier and more joyful.
• •Plant-Powered. Pup-Approved. Finding a vegan treat that's both healthy and delicious is possible! Our Vegan Loveyloos use flaxseed for a protein-packed, egg-free recipe that supports healthy digestion. Simple, clean, and cruelty-free goodness for your furry friend.