Brand Tone

Inspirational & Evocative, Artistic & Poetic, Earthy & Natural, Calm & Serene, Authentic & Heartfelt

Brand Values

• •Individuality & Uniqueness
• •Storytelling & Meaning
• •Artistic Expression & Creativity
• •Connection & Soulfulness
• •Wanderlust & Discovery
• •Natural & Earthy Aesthetics
• •Accessibility (with Poster Rebels)

Best Practices

• •Embrace Storytelling: Infuse product descriptions, social media captions, and all communications with narratives that highlight the origin, inspiration, or feeling behind the items, aligning with the treasure hunter and story attached ethos.
• •Use Evocative and Sensory Language: Employ words that appeal to emotions and senses, creating a poetic and inspirational feel. Think serene, soulful, whisper, earthy, wanderlust.
• •Maintain Visual-Verbal Harmony: Ensure that the tone of the copy always complements the brand's distinct visual aesthetic (bohemian, natural, artistic, muted tones). The words should feel like a natural extension of the images.
• •Speak from the Heart: Convey authenticity and passion. Use phrases like made with love, close to our hearts, reflecting a genuine connection to the products and the brand's philosophy.
• •Foster a Sense of Community and Connection: Address the audience as fellow Warriors or kindred spirits on a journey of creating beautiful, soulful spaces. Encourage reflection and personal connection to the pieces.

Social Perception

Love Warriors is generally perceived as a niche brand catering to individuals who appreciate: Bohemian and Scandinavian-ethnic fusion aesthetics, Unique, curated home décor and art rather than mass-produced items, A brand with a story and a soulful, artistic approach, High-quality, visually appealing products that create a specific mood or atmosphere. The perception is that of a brand that is passionate about its products and the stories they tell, appealing to a customer base that values authenticity and artistic expression in their living spaces.

Copy Examples

• •Let your walls whisper tales of distant lands and serene moments. Our latest print, 'Nomad's Dream,' captures the soulful essence of open horizons and the quiet joy of discovery. Bring a piece of the journey home.
• •More than just vessels, these are keepers of stories, shaped by wanderlust. Each curve and texture in our 'Earthen Soul' collection invites you to pause, reflect, and fill your space with authentic beauty.
• •Instagram caption for a lifestyle image: Finding the sacred in the simple. A quiet corner, a cherished piece, a moment of peace. This is the Love Warriors way – curating a life filled with intention and soul. ✨ #LoveWarriors #HomeStory #BohemianHeart
• •We are Love Warriors, treasure hunters by heart, curating collections that speak to the soul. Each piece is chosen with love, carrying a whisper of its journey, ready to become part of yours. For homes that tell a story.
• •Art for every soul, every wall. Our Poster Rebels collection brings you contemporary designs with an eco-conscious heart. Vibrant, accessible, and authentically Love Warriors – because beautiful spaces should tell your unique story.