Brand Tone

fun, quirky, and expressive

Brand Values

• •Individuality and Self-Expression
• •Joy and Inspiration
• •Quality and Uniqueness
• •Creativity
• •Customer Focus

Best Practices

• •Embrace the Quirky: Don't shy away from playful language, puns, and humor that aligns with the 'cheeky' and 'funky' product descriptions.
• •Focus on Individuality: Use language that empowers customers to express themselves and their unique style through their home decor.
• •Keep it Enthusiastic & Positive: Maintain an upbeat and joyful tone in all communications, reflecting the aim to bring joy to customers.
• •Be Descriptive and Evocative: Use vivid language to describe the feelings and atmosphere the products can create (e.g., 'spark creativity,' 'inspire you').
• •Stay Authentic & Approachable: While stylish, the tone should remain down-to-earth and friendly, as suggested by the 'Stay groovy' sign-off and positive customer service interactions.

Social Perception

Customers perceive the brand positively. They appreciate the unique items, prompt customer service, and quick shipping.

Copy Examples

• •Tired of blah? Unleash your inner iconoclast with home decor that screams YOU. Shop Love Vision Karma and make your space as unique as your playlist.
• •Warning: May cause spontaneous joy. Our new collection is here to inject your home with a serious dose of personality. Get ready to smile every time you walk in the room.
• •Don't just decorate, detonate! Blast away boring with our funky, retro, and out-of-this-world designs. Your home is your canvas – let's make some art.
• •Be bold. Be you. Be home. Love Vision Karma: For spaces that tell your story, one cheeky, chic, or charmingly chaotic piece at a time.
• •Your home called, it's craving some karma. Good vibes and great design are just a click away. Discover decor that feels like... well, you.