Brand Tone

emotional, caring, and celebratory

Brand Values

• •Celebration of Life's Milestones
• •Personalization and Uniqueness
• •Quality and Care
• •Customer-Centricity
• •Safety

Best Practices

• •Use Emotive and Relational Language: Always frame products around feelings, relationships, and memories. Use words like "cherish," "celebrate," "together," "your story," and "love."
• •Maintain a Clean and Gentle Aesthetic: The visual presentation (on social media and the website) is minimalist and modern. The copy should match this—be clear, gentle, and uncluttered. Avoid aggressive sales language or overly complex jargon.
• •Encourage User-Generated Content and Stories: Actively ask customers to share photos and stories of their special moments with the products. Feature these stories in social media posts to reinforce the brand's values of community and celebration.
• •Be Helpful and Reassuring: In all communications, from the FAQ page to customer service emails, maintain a helpful and accommodating tone. Reassure customers about quality, the collaborative design process, and the safety of the products.
• •Focus on the "Why," Not Just the "What": Instead of just describing a poster, describe the feeling it evokes or the moment it represents. The copy should sell the idea of preserving a memory, not just a piece of paper with a print.

Social Perception

The public perception of loveuprints.cz is overwhelmingly positive, with customers praising product quality, excellent customer service, fast delivery, secure packaging, and the strong emotional impact of the products.

Copy Examples

• •Headline: Welcome to the world, little one. Body: Every moment with your newborn is precious. Preserve the memory of the day your world changed forever with our personalized birth announcement poster. A gentle design that will lovingly decorate your home. Create yours now.
• •The night the stars aligned just for you. ✨ Remember the beginning of your journey together with our star map. The perfect anniversary gift that tells your unique story. Tag your love with whom you share the stars. #anniversary #love #starmap #giftfromlove
• •Headline: Moments that become memories. Sub-headline: Personalized posters that lovingly capture your most beautiful stories. Button: Browse collections.
• •An original gift that says "I love you"
• •Title: City Map – The Heart of Your Home. Body: Whether it's the place where you first met, where you got engaged, or where you built a home, our city map is a celebration of your story. Every street and every corner tells a part of your journey. Add a personal message and create a work of art that is truly yours.