Brand Tone

Aspirational, Value-Oriented, Conscious, Ethical, Helpful, Guiding, and Quality-Focused.

Brand Values

• •Quality & Style: Offering unique, desirable, and well-made items.
• •Customer Convenience: Aiming for a simple, pleasant online shopping experience with good support and clear policies.
• •Ethical Responsibility: Sourcing materials ethically, offering animal-free products, and contributing to environmental causes like tree planting.
• •Integrity: Differentiating themselves from retailers with 'Low integrity, cheap prices, cheap quality, unscrupulous deals and unfulfilled delivery promises.'
• •Environmental Consciousness: Commitment to reducing waste and promoting sustainable products.

Best Practices

• •Be Transparent and Honest: Reflect the brand's stand against 'unscrupulous deals' by being clear in product descriptions, policies, and any sourcing information (like the 'open-box' or 'end-of-line' sourcing for 'The Deal Space' items).
• •Address the 'savvy and sophisticated shopper' directly, making them feel understood and catered to.
• •Highlight ethically sourced materials and PETA-approved products.
• •Emphasize the contribution to environmental causes like tree planting with every purchase.
• •Maintain a helpful and guiding tone, referencing blog posts on home decor and gift-giving.

Social Perception

Positive for Value and Deals, Trustworthy, Appreciated for Product Variety & Ethical Stance, Seen as a Go-To for Gifts and Home Goods.

Copy Examples

• •We Are About Low Prices For The Savvy And Sophisticated Shopper.
• •Combining Class, Quality, And Budget-Friendly Prices.
• •In this age of plastic and waste we say, it does not hurt to stop and think about our Environment and the future of our planet.
• •We love brands, we love quality and we love the free spirit of creativity, sophistication and originality. Welcome wise one!
• •From Fashion Accessories to Gifts, Luggage and Bags to Homeware, we have it all in top quality and impeccable designs.