Brand Tone

Trustworthy, Educational, and Caring

Brand Values

• •Safety & Health
• •Efficacy
• •Transparency & Integrity
• •Environmental Responsibility
• •Cruelty-Free & Vegan

Best Practices

• •Prioritize Transparency and Facts: Always back up claims with specific certifications (Ecocert, EWG, PETA), ingredient call-outs (non-nano zinc oxide), and research-supported benefits (broad-spectrum UVA/UVB). This builds trust.
• •Educate, Don't Just Sell: Explain the "why" behind your product features. For example, explain what "Cosmos Natural certified" means for the consumer or why "reef-safe" is important. This reinforces the educational aspect of the tone.
• •Use Empathetic and Reassuring Language: Acknowledge customer concerns (e.g., sensitive skin, safety for children, environmental impact) and clearly state how Love Sun Body addresses them. Use words like "gentle," "pure," "safe," "care," "trust." This conveys the caring dimension.
• •Maintain Visual Consistency: Ensure that the visuals accompanying copy (images, videos) align with the brand's values of naturalness, health, and family. Clean, bright imagery featuring natural elements or happy families using the product reinforces the tone.
• •Be Consistent Across All Channels: Whether it's a website FAQ, a social media post, an email newsletter, or a product description, the tone should remain consistent. Develop brand voice guidelines and ensure anyone creating content is familiar with them.

Social Perception

Highly Trusted by Health-Conscious Consumers, Safe for Sensitive Skin & Families, Effective Protection, Eco-Conscious Choice, Premium Product, Addressing Mineral Sunscreen Concerns

Copy Examples

• •Headline: Finally, A Sunscreen You Can Truly Trust. Body: "Protecting your family’s skin shouldn’t be a guessing game. Love Sun Body is the first and only sunscreen in the U.S. certified 100% natural by Ecocert Cosmos Natural. Pure, gentle, and effective protection, because we care about what goes on your skin, and into our planet."
• •Headline: The Science of Gentle Sun Protection. Body: "Did you know? Our Cosmos Natural certified sunscreens use only non-nano Zinc Oxide to create a physical barrier against harmful UVA/UVB rays. No harsh chemicals, just pure, plant-based ingredients for skin that feels as good as it’s protected. Learn more about our ingredient promise on our website."
• •Headline: Loved by Skin, Kind to Coral Reefs. Body: "Enjoy the sun responsibly! Our reef-safe and biodegradable formulas mean you’re caring for your skin and our oceans. Every Love Sun Body sunscreen is PETA certified vegan and cruelty-free, so you can feel good inside and out."
• •Headline: Sensitive Skin? We’ve Got You Covered. Body: "Finding sunscreen for sensitive skin can be a challenge. That's why Dr. Zickerman formulated Love Sun Body with the most delicate skin in mind. Hypoallergenic, non-comedogenic, and with no eye-stinging ingredients – just soothing, effective protection for everyone in your family."
• •Headline: More Than Just Sunscreen, It's a Commitment. Body: "From traceable, sustainably sourced ingredients to eco-friendly PCR packaging, our mission is your family's health and the planet's wellbeing. We believe in transparency, so you always know you're choosing the best. Partnered with the Melanoma Action Coalition to promote sun safety."