Brand Tone

aspirational and chic

Brand Values

• •Craftsmanship
• •Quality & Durability
• •Style & Trend-Awareness
• •Self-Expression

Best Practices

• •Lead with "Chic & Confident": Every piece of copy, from a tweet to an email, should feel polished and self-assured. Use strong, declarative sentences. Instead of "We hope you like our new nails," use "Meet your new favorite manicure."
• •Emphasize Quality and Craftsmanship: Always weave in the core values. Use terms like "handcrafted," "meticulously designed," "durable," "reusable," and "salon-quality" to reinforce the brand's premium positioning.
• •Keep it Visually Focused: The copy should complement the product's visuals, not overpower them. Keep text concise and descriptive, letting the high-quality images of the nails do most of the talking.
• •Speak to the Aspiration, Not Just the Product: The customer isn't just buying press-on nails; they are buying style, confidence, and convenience. Frame your copy around these benefits. For example, instead of "These nails are easy to apply," try "Effortless style in minutes."
• •Maintain Consistency Across All Platforms: Once social media profiles are created, ensure the tone, language, and values are identical to the website. Create a simple brand voice guide that outlines key messaging points and forbidden words (e.g., avoid "cheap," "discount," "fast"). This ensures a cohesive brand experience everywhere a customer interacts with Lovestruck By Two.

Social Perception

a high-quality, trustworthy, and stylish boutique for handmade press-on nails

Copy Examples

• •Your style, elevated. Introducing ‘Aura’ — our handcrafted, reusable press-on nails designed to make a statement. Durability meets high-fashion, so your manicure is always ready when you are. Tap to shop the collection. #HandmadeNails #PressOnNails #NailArt #LovestruckByTwo
• •The Art of the Manicure, Redefined. Discover durable, reusable, and handmade press-on nails crafted for the modern individual.
• •New Arrivals: The Nail Designs Everyone Is Asking For
• •Tired of expensive, time-consuming salon visits? Get the salon-quality manicure at home with Lovestruck By Two. Our luxury press-on nails are handmade, durable, and reusable. Explore our curated designs and find your perfect set today!
• •A timeless classic with a touch of opulence. Our ‘French Pearl’ set features a flawless French tip, elevated by delicate pearl accents for a look that is both sophisticated and unforgettable. Each set is handcrafted to ensure durability and a perfect fit.