Brand Tone

Spiritual, Calming, Informative, Appreciative of Nature & Craftsmanship, Positive & Uplifting

Brand Values

• •Well-being & Healing
• •Spirituality & Connection
• •Purity & Cleansing
• •Natural Beauty & Authenticity
• •Customer Care & Quality

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of Loveselenite's tone (Spiritual, Calming, Informative, Appreciative, Positive) with examples of words and phrases to use and avoid.
• •Emphasize Benefits, Not Just Features: Instead of just saying "Selenite Lamp, 20cm," write "Invite a calming glow and purify your space with our 20cm Selenite Lamp, perfect for creating a serene atmosphere." Focus on the experience and transformation the product offers.
• •Use Storytelling: Share the origin of selenite (formed over millions of years, named after the moon goddess Selene), the handcrafted nature of products from places like Morocco, or testimonials of how selenite has positively impacted users. This adds depth and connection.
• •Maintain Authenticity in Spiritual Language: While using mystical and spiritual terms, ensure they are used respectfully and align with common understanding within the crystal healing community. Avoid making unsubstantiated medical claims; focus on energetic, spiritual, and emotional well-being.
• •Be Consistent Across All Channels: Ensure the tone used on the website, social media posts, email marketing, and customer service interactions is harmonious. Regular review of content can help maintain this consistency.

Social Perception

Positive Association with Selenite's Properties, Appreciation for Aesthetics, Niche Market, Trust in Handcrafted Quality, Community Aspect

Copy Examples

• •Headline for a Selenite Lamp: "Invite Serenity Home: Illuminate Your Sacred Space with the Pure Glow of our Selenite Lamps." Body: "Handcrafted from ancient crystal, each Loveselenite lamp radiates a gentle, calming energy, transforming your room into a haven of peace. Perfect for meditation, relaxation, or simply basking in its tranquil light."
• •Instagram Post for Selenite Wands: "Clear. Charge. Connect. ✨ Our natural Selenite Wands are powerful tools to cleanse your aura, reactivate your crystals, and deepen your spiritual practice. Feel the shift in energy. #Loveselenite #CrystalHealing #EnergyCleansing"
• •Product Description for a Selenite Bowl: "A Sanctuary for Your Crystals: Our handcrafted Selenite Charging Bowl not only displays your cherished stones beautifully but also continuously cleanses and recharges them with its high-vibrational energy. Keep your crystal allies potent and pure. Discover the nurturing power of selenite."
• •Facebook Ad for Beginners: "New to the world of crystals? Selenite is the perfect gentle companion. Known for its calming vibes and ability to clear negativity, it’s an essential for creating a peaceful environment and a clear mind. Explore our beginner-friendly selenite pieces at Loveselenite.co.uk."
• •Email Subject Line for a Promotion: "Unlock Inner Peace & Clarity ✨ Special Offer Inside from Loveselenite!" Email Body Snippet: "Embrace the soothing energy of selenite. For a limited time, find your perfect piece—from radiant lamps to purifying towers—and invite tranquility into your life. Selenite is more than a crystal; it’s a pathway to a more centered you."