Brand Tone

Enthusiastic, engaging, informal, relatable, friendly and confident

Brand Values

• •Confidence and Self-Love
• •Customer Connection and Service
• •Possibility and Dedication
• •Fun and Living Life to the Fullest
• •Affordability and Quality
• •Inclusivity

Best Practices

• •Use relatable language and a conversational style.
• •Highlight Confidence and Self-Expression: Continuously reinforce the message that the clothing is a tool for self-expression and boosting confidence.
• •Keep it Fun and Engaging: Incorporate playful words, emojis (where appropriate for the platform), and questions to encourage interaction and reflect the brand's fun-loving nature.
• •Be Consistent Across All Channels: Ensure that the tone used on social media, the website, emails, and any advertisements is harmonious and reflects the same core 'sassy, confident, and friendly' personality.
• •Showcase new arrivals daily

Social Perception

Cute, cozy, inviting, a community where customers feel a personal connection to the brand and its owners and feel more confident about themselves.

Copy Examples

• •Live Confident, Love Yourself & Be Sassy!
• •Wow Boo!
• •New Arrivals Daily!
• •Unleash your SASSY side!
• •Our clothes will give you a confidence boost!