Brand Tone

Energetic, empowering, friendly, informal, and trendy.

Brand Values

• •Empowerment
• •Self-Expression & Individuality
• •Fashion as a Statement
• •Staying Current/Trendy
• •Community/Connection

Best Practices

• •Use engaging and friendly language, such as greetings like 'Hi Fashion loverz'.
• •Focus on inspiring confidence and empowerment through fashion.
• •Highlight new trends, collections, and seasonal must-haves.
• •Incorporate relevant hashtags like #LoverzByChiara, #OOTD, #FashionTikTok, #StyleInspo, and #WearYourConfidence.
• •Showcase the founder's personality and involvement with the brand through behind-the-scenes content.

Social Perception

A brand that empowers women through fashion, encouraging self-expression, confidence, and a sense of community.

Copy Examples

• •Hi Fashion loverz! Check out our new arrivals and express your unique style!
• •Fashion is your power! Wear your confidence with Loverz by Chiara.
• •Loverz 2.0 is here! Stay ahead of the trends with our latest collection.
• •Empowering women, one outfit at a time. Join the Loverz community!
• •Behind the scenes with Chiara! See how we bring the latest trends to you.