Brand Tone

friendly, playful, and caring

Brand Values

• •Pet Happiness and Well-being
• •Customer Satisfaction
• •Innovation and Quality
• •Community
• •Safety and Trust

Best Practices

• •Develop a Brand Voice Guide: Create a document that clearly defines the brand's personality, tone words (e.g., playful, caring, enthusiastic), "words to use," and "words to avoid." This ensures everyone creating content is on the same page.
• •Know Your Audience: Understand who you're talking to – pet parents who view their pets as family members. Use language that resonates with their love, concerns, and the joy pets bring to their lives.
• •Embrace Pet-Related Language (Authentically): Incorporate affectionate terms like "furball," "pet baby," "paw-some," and "purrfect" where appropriate, but avoid overdoing it to the point where it feels forced or unprofessional.
• •Focus on Benefits and Emotions: Highlight how products will make pets happier, more comfortable, or safer, and how this will bring joy and peace of mind to the pet owner.
• •Maintain Consistency Across All Channels: Ensure the tone used on the website, social media, email marketing, and customer service interactions is harmonious and reinforces the same brand personality. Regular audits of content across platforms can help maintain this consistency.

Social Perception

Positive Customer Experiences, Engaged Community, Trustworthy (for online shopping), Fun and Pet-Centric

Copy Examples

• •🐾 Unleash the Zoomies! 🐾 Our new toy collection is here to turn your furball's frown upside down! From crinkly critters to bouncy balls, get ready for some serious tail-wagging fun. Shop now and let the playtime adventures begin! #LovePawzPlaytime #HappyPets
• •Say 'woof' to the paw-fect accessory! ✨ Our personalized collars are more than just stylish – they're a way to show off your furry best friend's unique charm. Tag a pet parent who needs this! #LovePawzStyle #PersonalizedPets #FurryFashionista
• •Email Subject Line for a Seasonal Promotion: Snuggles & Savings! 🍂 Cozy Up Your Pet's World with 20% Off! Email Body Snippet: Hey Pet Lover, as the leaves turn golden, it's the paw-fect time to treat your furry companion to some extra warmth and comfort. From plush beds that feel like a hug to a-door-able sweaters, we've got everything your pet baby needs to stay snug and happy all season long. Click here to fetch some fantastic deals!
• •Is your kitty the king or queen of the castle? 👑 Then they deserve a throne! Our new 'Purrfectly Plush' cat bed is so soft and dreamy, your feline friend will be snoozing in royal comfort. Warning: may cause excessive purring and adorable sleepy faces. Spoil your majesty today! #LovePawzCats #CatNapGoals
• •Happy Paw-lidays! 🎁 Find the most tail-waggingly good gifts for every furry friend on your list. Shop our festive collection and make this season extra special for your beloved companions! #LovePawzHolidays #GiftsForPets