Brand Tone

Professional, Elegant, and Collaborative

Brand Values

• •Quality & Craftsmanship
• •Heritage & Experience
• •Customization & Uniqueness
• •Sustainability
• •Customer-Centricity

Best Practices

• •Lead with Value, Not Just Products: Instead of saying "We sell custom boxes," frame it as "We create custom packaging that enhances your brand's prestige."
• •Use Elegant and Evocative Language: Incorporate words like "craftsmanship," "tailor-made," "heritage," "bespoke," and "refined" to maintain a sophisticated tone.
• •Showcase Partnerships: Always refer to clients as "partners." Tag them on social media and celebrate their products to reinforce the collaborative value.
• •Emphasize Heritage and Quality: Regularly mention the "Made in Italy" origin and decades of experience as proof of quality and reliability.
• •Maintain a Polished Visual Identity: Ensure all visuals from website imagery to social media posts are clean, professional, and reflect the minimalist, high-end aesthetic of the brand.

Social Perception

The brand is viewed as a reliable, high-quality, and expert partner. Customers invest in packaging that elevates their own brand's image, appreciating the quality, collaborative design process, and the final product's ability to embody luxury. There is a strong sense of trust in the company's experience and its "Made in Italy" promise.

Copy Examples

• •More Than a Box: Over 50 Years of Italian Craftsmanship, Dedicated to Your Brand.
• •Your brand has a story. Our packaging gives it a voice. We were honored to partner with [Client Brand] to create an unboxing experience as elegant as their products. #Lovepack #MadeInItaly #LuxuryPackaging
• •A Packaging Partner Who Understands Your Brand's Value
• •The Jewel Collection. For objects that deserve more than just protection. Crafted from the finest leathers and fabrics, each box is a testament to Italian artistry, designed to be a treasure in itself.
• •Since 1969, we have combined tradition and innovation to create packaging that tells a story. At Lovepack, we are not just manufacturers; we are custodians of your brand's first impression. Let's create something unforgettable together.