Brand Tone

Discreet, Trustworthy, Informative, Empowering, Accessible, Value-Oriented, Playful, Pleasure-Focused

Brand Values

• •Sexual Wellness and Exploration: Encouraging customers to explore their desires in a safe and informed way.
• •Customer Satisfaction: Aiming for positive shopping experiences through product variety, fair pricing, and customer service.
• •Discretion and Privacy: Ensuring customer confidentiality through discreet packaging and shipping.
• •Accessibility: Offering a wide range of products to suit various preferences and budgets.
• •Quality Assurance: Offering a one-year warranty on products.

Best Practices

• •Prioritize Discretion in Language: Always use respectful and private language. Mention discreet shipping and packaging in relevant communications, like order confirmations or FAQ sections.
• •Focus on Empowerment and Positivity: Frame product descriptions and educational content in a way that empowers customers to explore their sexuality safely and confidently. Avoid shame-based or overly clinical language.
• •Maintain a Helpful and Informative Stance: When discussing products, highlight benefits and uses clearly. If providing advice or educational content, ensure it is accurate, inclusive, and easy to understand.
• •Be Clear and Direct, Yet Playful Where Appropriate: While maintaining professionalism, don't be afraid to inject a sense of fun and excitement that aligns with the products' purpose – enhancing pleasure. The tone can be "fun and playful" while still being respectful.
• •Ensure Consistency Across All Channels: Whether it's website copy, email marketing, social media posts, or customer service interactions, the tone should remain consistent, reinforcing trust and brand identity. Revisit and refine your brand voice guidelines regularly.

Social Perception

Generally perceived as a significant online retailer for adult products in the UK; appreciated for extensive product selection, competitive prices, and discreet service; with some concerns regarding product quality consistency and occasional customer service issues.

Copy Examples

• •Headline: Explore Your Desires. Discreetly Delivered. Body: At Loveoutlet, discover a world of pleasure with our extensive range of toys, lingerie, and accessories. Your journey to intimacy starts here, with complete privacy guaranteed. Get 10% off your first adventure.
• •Headline: Unlock New Levels of Intimacy. Body: Find everything you need to enhance your connection and explore new sensations. Quality products, expert advice, and discreet shipping. What will you discover next?
• •Headline: Your Pleasure, Your Rules. Body: Loveoutlet champions your sexual wellness with a curated collection designed for every body and every desire. Shop with confidence and enjoy our 1-year product warranty.
• •Headline: Great Deals on Good Vibes. Body: Indulge your curiosity without breaking the bank. Loveoutlet offers exciting promotions and free UK delivery on orders over £50. It's time to treat yourself.
• •Headline: Questions About Intimacy? We've Got Answers (and Toys!). Body: Dive into our resources or browse our collection to find what you're looking for. Loveoutlet is your trusted partner in pleasure and sexual education. Shop discreetly today.