Brand Tone

Inspirational and Uplifting, Sincere and Authentic, Community-Focused and Welcoming

Brand Values

• •Faith
• •Hope and Love
• •Community
• •Testimony

Best Practices

• •Lead with "Why": Always connect the product back to the brand's core mission. It's not just a necklace; it's a "wearable reminder of hope." It's not just a t-shirt; it's a "conversation starter about faith."
• •Use Inspirational Language: Incorporate words that evoke feelings of hope, strength, courage, and community. Phrases like "embrace your journey," "a symbol of your strength," and "share the light" align with the brand's uplifting tone.
• •Tell a Story: Whether in an email or a product description, weave in elements of storytelling. Share customer testimonials or connect a design back to a specific scripture or feeling. This builds an emotional connection.
• •Speak to the Community: Address your audience as a collective ("our family," "fellow believers," "our community"). This reinforces the brand value of belonging and shared faith.
• •Maintain Authenticity: The brand's strength comes from its sincerity. Avoid overly aggressive sales language. Instead, focus on the value and meaning of the products, letting the mission drive the message. The tone should feel like a trusted friend in faith sharing an encouragement.

Social Perception

High-Quality and Meaningful Products, Positive Conversation Starters, Trustworthy

Copy Examples

• •Wear Your Story of Faith. Each piece is more than just an accessory; it’s a reminder of the hope you carry within. Discover jewelry and apparel that speaks to your soul.
• •Welcome to the Community! A Little Story of Faith... We're so glad you're here. Love on This began with a simple prayer: to create beautiful, wearable reminders of God's unwavering love. We believe that faith is a journey, and our pieces are here to walk it with you. As a thank you for joining our family, enjoy 15% off your first order.
• •The "Faith Over Fear" Tee: Your Armor of Hope. In moments of doubt, let your clothing be your conviction. This ultra-soft tee isn't just a statement; it's a declaration. Made from premium cotton for all-day comfort, it’s a simple, powerful way to carry your faith and inspire others to choose courage over worry.
• •Just a tiny seed of faith is all it takes to move mountains. Our Mustard Seed Necklace is a delicate reminder of the powerful potential that lies within you. What mountain are you trusting God with today? Share with us below. #WearYourFaith #FaithJourney #LoveOnThis
• •We're more than a brand; we are a community of believers, bound by a shared story of hope. Each piece we design is crafted to be a quiet testament to your faith—a way to carry His love with you, and perhaps, spark a conversation that could change a life. This is our purpose. This is Love on This.