Brand Tone

Direct & Informative, Value-Oriented & Price-Conscious, Expert & Knowledgeable (Implied), Customer Service Focused (Stated), No-Nonsense/Pragmatic

Brand Values

• •Value for Money/Competitive Pricing
• •Product Quality/Top Brands
• •Expertise & Knowledge
• •Customer Focus
• •Longevity & Trust
• •Efficiency (Implied by Business Model)

Best Practices

• •Prioritize Value and Clarity: Always lead with how the customer benefits, focusing on fair pricing, quality, and practical solutions. Avoid jargon where possible and be direct.
• •Showcase Expertise Confidently, Not Arrogantly: Share knowledge and advice freely. Phrases like "We know tools" or "Our experts recommend" can reinforce authority without being alienating.
• •Be Direct and Honest in Comparisons: When mentioning competitors or market positioning (like lower overheads), do so factually and to explain customer benefits (better prices), rather than being overly aggressive.
• •Maintain a Helpful and Approachable Stance: Even with a "no-nonsense" approach to pricing, ensure the language is welcoming and supportive, reflecting the stated "Customer Service Promise."
• •Focus on the "Doer": Address the DIYer and the professional tradesperson directly, understanding their need for reliable tools and materials to complete their projects efficiently and affordably.

Social Perception

Price-Driven Destination, Knowledgeable, but Potentially Disorganized (In-Store), Good for Deals/Bargains, Supplier to Trades and DIY, Growing/Expanding, Generally Trustworthy for Purchases

Copy Examples

• •Headline: Stop Overpaying. Start Building. Your Project, Our Prices. Body: At Lovens Building Supplies, we cut the fluff, not the quality. Get top-brand tools and materials without the big-box markups. 20+ years of expertise means you get the right gear, at the right price.
• •Headline: Real Deals for Real Builders. DIY or Pro, We Get You. Body: Tired of searching for fair prices? Lovens offers competitive deals on everything from power tools to timber. We know our stuff, so you can trust our advice and our products. Build smarter, not harder.
• •Headline: The Brands You Trust, The Prices You’ll Love. Body: Why pay more? Lovens Building Supplies stocks genuine OEM tools and quality building materials at prices that make sense for your bottom line. Expert advice comes standard.
• •Headline: Your Partner in Every Project. Quality Supplies, Expert Support. Body: From foundation to finish, Lovens is here with the tools and materials you need. We’re not just about selling; we’re about ensuring you have the right product and knowledge to get the job done. Price match guarantee available.
• •Headline: Built on Value, Backed by Expertise. Lovens: Auckland’s Choice for Tools & Supplies. Body: For over two decades, Kiwis have trusted Lovens for great prices on quality building supplies. Our knowledgeable team is ready to help you find exactly what you need for your next project, big or small.