Brand Tone

Expert, Trustworthy, and Caring

Brand Values

• •Quality and Preservation
• •Care and Passion
• •Customer Trust
• •Expertise

Best Practices

• •Emphasize "The Original": Consistently highlight the brand's status as the pioneer bag care company in the Philippines since 2009 to build authority and trust.
• •Focus on Prevention and Preservation: Frame the products not just as accessories, but as essential tools for preserving the value, beauty, and longevity of an investment.
• •Use a Caring and Passionate Tone: Let the brand's genuine "love for bags" shine through in the copy. Use words that convey passion, care, and dedication.
• •Educate the Customer: Create content that explains the why behind each product. For example, explain how a Base Shaper prevents sagging and maintains the bag's structural integrity.
• •Maintain a Clean and Professional Aesthetic: Ensure that the language is as high-quality and refined as the luxury products it's designed to protect. The copy should be clear, concise, and elegant across all platforms.

Social Perception

The public perception of specialized bag care and repair services, like the one Love My Bags offers, is generally positive. Customers view such businesses as essential for the upkeep of luxury goods. Love My Bags' long-standing presence since 2009 and clear focus on care products suggest a stable and respected position in the Philippine market.

Copy Examples

• •Don't let your luxury bags lose their shape in the closet. Our custom-fit Bag Stuffers provide the perfect support, preserving the structure and beauty of your treasured pieces. The original since 2009. #LoveMyBagsPH #BagCare #LuxuryProtection
• •Your new bag is an investment in style. Protect it from day one. Our care products, from Base Shapers to Handle Wraps, are designed to prevent wear and tear before it starts. Love your bag for longer. Shop now. #BagProtection #DesignerCare
• •Founded in 2009 from a true love for bags, Love My Bags is the Philippines' original bag and shoe care company. We believe that quality deserves to be preserved. Our mission is to provide you with the finest products to protect, maintain, and cherish your favorite accessories for years to come.
• •Watch this! 👉 Keep your handles pristine and protected from oils and dirt. Our Handle Wraps are easy to apply and essential for daily use. ✨ #BagHack #LoveMyBags #HandleWrap
• •Subject: The Secret to a Timeless Collection. Proper care is what separates a good collection from a great one. From our signature Dust Bags with photo pockets for easy identification to our protective Bag Coats, we have everything you need to ensure your accessories remain in impeccable condition. Rediscover the best way to care for your bags.