Brand Tone

nurturing, supportive, and empowering

Brand Values

• •Comfort and Quality
• •Functionality and Style
• •Empowerment and Confidence
• •Community and Support
• •Trust and Authenticity

Best Practices

• •Empathize with Your Audience: Always write from a place of understanding and empathy for the challenges and joys of motherhood. Use language that is gentle, supportive, and reassuring.
• •Use Inclusive and Empowering Language: Address mothers directly and inclusively. Use words that build confidence and celebrate the diversity of motherhood experiences.
• •Maintain a Consistent Voice Across All Channels: Whether it's a product description, a social media caption, or a customer service email, the nurturing and supportive tone should be consistent.
• •Tell Authentic Stories: Share real stories and testimonials from mothers to build a genuine connection with your audience and reinforce the brand's value of community.
• •Be Helpful and Informative: Provide valuable content that goes beyond just selling products. Offer tips, advice, and resources that genuinely help mothers on their journey, positioning the brand as a trusted resource.

Social Perception

trusted and reliable brand among its target audience of expectant and new mothers; a supportive companion in the motherhood journey, offering more than just clothing but also a sense of community and understanding; appreciated for comfort and thoughtful design of products.

Copy Examples

• •Embrace the beauty of your changing body with our new seamless nursing bra. Designed with cloud-soft fabric and easy-to-use clips for those precious late-night feeds. Because you deserve comfort and support, every step of the way.
• •Effortless style for you and your bump. Our new floral wrap dress is designed to flatter your growing silhouette, offering a perfect blend of comfort and chic. Feel beautiful, feel confident, feel you.
• •A gentle reminder to our #merefam: take a moment for yourself today. Whether it's a warm cup of tea or a quiet minute to breathe, your well-being matters. You're doing an amazing job, mama.
• •Navigating your breastfeeding journey? We're here with you. Discover our top tips for a more comfortable and joyful experience, from finding the perfect latch to clearing clogged ducts with our warming lactation massager.
• •Welcome to the Lovemère family! We're so honored to be a part of your incredible journey into motherhood. Here, you'll find more than just maternity wear; you'll find a community of support, stories that inspire, and products designed with you in mind.