Brand Tone

Bold, Humorous, and Irreverent

Brand Values

• •Authenticity
• •Maximalism
• •Nostalgia & Pop Culture
• •Duality
• •Tactile Experience

Best Practices

• •Embrace the Duality: Always balance reverence with irreverence. When writing about a nostalgic item, treat it with the seriousness of a historical artifact but simultaneously poke fun at the absurdity of that devotion. Use phrases like "A love letter to... and a roast of..."
• •Use Confident & Direct Language: Avoid passive voice and hesitant phrasing. Use strong, declarative sentences. The brand doesn't ask for permission; it states its purpose. Phrases like "I'm here to..." or "This is..." are more effective than "I try to..." or "This could be..."
• •Incorporate Sensory Words: The brand is "drenched in colour" and "laced with humour." Use vivid, sensory adjectives to describe the art and the feeling it evokes. Talk about "juicy dots," "glittering chaos," and "velvet-flocked" textures to make the copy as tactile as the art itself.
• •Speak the Language of Pop Culture: Continue to reference specific cultural touchstones (e.g., brands, characters, aesthetics). This creates an immediate connection with the target audience and reinforces the brand's foundation in mass media and nostalgia.
• •Maintain a Playful Edge: Whether it's a product description or an announcement, infuse it with a sense of humor and wit. Ask rhetorical questions, use hyperbole, and don't be afraid to sound a little bit cheeky or dangerous. This distinguishes the brand from more sterile, traditional art sellers.

Social Perception

The audience perceives LOVE, MAGGIE HALL as a high-quality, talented, and innovative brand. The artist is seen as highly skilled and her work is described as "amazing," "incredible," and "wonderful." The perception is that of a contemporary artist successfully merging fine art techniques with accessible, vibrant pop culture themes. There is a clear appreciation for the nostalgic and bold aesthetic she has cultivated.

Copy Examples

• •Art for the glittering chaos. We're not just nostalgic; we're holding it hostage with neon and a sense of humor. This is your official permission to touch the art.
• •Behold: the peak of culinary perfection, now immortalized. This isn't just a painting of Cheezies; it's a monument to messy fingers, movie nights, and the kind of crunchy satisfaction that solves at least 40% of your problems. A high-low masterpiece that’s part love letter, part roast of our most delicious obsessions. Zero chill, all flavor.
• •Ignoring the rules and following the curiosity. The latest piece is a collision of hyper-realism, questionable 90s trends, and enough saturated color to burn your retinas in the best way possible. It's a little dangerous, and it's definitely not sorry. What memory does this unlock for you?
• •New Prints Drop: Your Walls Are Looking A Little Beige. Let's fix that. I've been in the studio turning pop culture into fine art again. The new collection is here to celebrate our glorious, messy, consumer-driven lives. These pieces are drenched in color, laced with humor, and ready to remind you that good taste is overrated. Go on, give in.
• •LOVE, MAGGIE HALL. Self-taught artist making maximalist pop art. I paint our obsessions, from Barbie shoes to bags of Cheezies. Everything I make is a high-low celebration of the glittering chaos. Part love letter, part roast.