Brand Tone

Personal and Relatable, Friendly and Approachable, Creative and Passionate, Positive and Uplifting, Supportive of Small Business

Brand Values

• •Family and Motherhood
• •Creativity and Self-Expression
• •Positivity and Kindness
• •Personal Connection
• •Entrepreneurial Spirit

Best Practices

• •Embrace the "Maker" Voice: Continue to write as Lyttle, the person behind the brand. Use "I" and "my" to maintain that personal connection. Share snippets of your life (as comfortable) to reinforce relatability.
• •Keep it Positive and Encouraging: Ensure copy for products and social media posts reflects the uplifting messages seen in many of the existing products (kindness, empowerment, love).
• •Use Friendly and Accessible Language: Avoid overly formal or technical jargon. Opt for words and phrases that feel like a conversation with a friend.
• •Highlight "Handmade" and "Small Business" Aspects: Remind customers that they are supporting a small, passion-driven business. This resonates with the brand's origin story.
• •Engage with Relatable Themes: Continue to tap into themes like motherhood, daily life, and personal expression, as these clearly resonate with the current audience. Use questions in social media copy to encourage interaction.

Social Perception

Engaged community, positive resonance with themes like motherhood and local pride, trust and connection fostered by the owner's persona

Copy Examples

• •Juggling it all and wouldn't have it any other way? ☕ Our new 'Chaos Coordinator' tee is for you! Super soft, totally relatable, and designed by a fellow mom who gets it. Grab yours and wear your mom-badge with pride! #LoveLyttle #MomLife #SmallBusinessOwner
• •Make your mornings a little brighter or send a truly personal gift! ✨ Our custom mugs are ready for your favorite quote, name, or inside joke. What will yours say? Design your smile-starter today! #LoveLyttleDesigns #PersonalizedGifts #MadeWithLove
• •A little reminder can go a long way. ❤️ Our 'Choose Kindness' sticker is perfect for your laptop, water bottle, or anywhere you want to spread a little positivity. Shop small, spread joy! #KindnessCounts #LoveLyttle #PositiveVibesOnly
• •Hi, I'm Lyttle! 👋 Wife, mom of 3, former RN, and the heart behind every item you see here. Love Lyttle started as a creative dream, and your support makes it real every day. Thank you for being part of this journey with me! What's your creative passion? Share below! 👇 #MeetTheMaker #LoveLyttleStory #SupportSmall
• •Searching for a gift that's unique and made with care? 🎁 From teacher appreciation to grad celebrations, find something special at Love Lyttle. Each piece is crafted with passion in sunny SoCal. Shop thoughtful, shop small this season! #LoveLyttleGifts #HandmadeWithHeart #ShopSmallSupportDreams