Brand Tone

Sentimental & Heartfelt, Friendly & Approachable, Modern & Clean, Helpful & Inspiring

Brand Values

• •Personalization & Uniqueness
• •Emotional Connection & Memory Making
• •Quality & Care
• •Family & Celebration
• •Simplicity & Aesthetics

Best Practices

• •Create a Tone of Voice Guide: Document the key characteristics of your brand's voice (e.g., warm, heartfelt, inspiring, simple, modern) with examples of do's and don'ts. Share this with anyone creating content.
• •Focus on "You" and "Your Story": Address the customer directly and emphasize how your products connect with their personal experiences, memories, and emotions.
• •Use Emotionally Resonant Language: Incorporate words that evoke feelings of love, joy, nostalgia, and connection. Highlight the "why" behind the product – the memory it preserves or the feeling it celebrates.
• •Keep it Clear, Concise, and Authentic: While being sentimental, avoid overly complicated or clichéd language. Ensure the message feels genuine and easy to understand, reflecting the clean aesthetic of the brand.
• •Maintain Visual & Textual Harmony: Ensure the tone of the copy aligns with the visual style. For LovelyText.se, this means pairing heartfelt messages with clean, modern imagery. Consistency across all platforms (website, social media, emails) is key to building a strong, recognizable brand identity.

Social Perception

Positive (though limited data), Gift-Oriented, Trusted for Personal Moments, Swedish-Focused

Copy Examples

• •Facebook Ad (New Baby Poster): "Welcome a new little star to the world. ✨ Capture those first precious details on a timeless birth poster. A beautiful memory to cherish for a lifetime. Design yours today and hold onto the magic. #LovelyText #BirthPoster #NewBaby #PersonalizedGift #CherishedMemories"
• •Instagram Caption (Wedding Poster): "Two hearts, one journey. ❤️ Our personalized wedding posters beautifully tell your unique love story. A perfect gift for the happy couple or a treasured keepsake for your own home. What moment will you frame? #LovelyTextSe #WeddingGift #LoveStory #PersonalizedPoster #CoupleGoals #ScandinavianDesign"
• •Website Banner (General): "More Than Just Words – They're Your Memories. Create unique, heartfelt posters at LovelyText.se and keep your special moments alive."
• •Email Subject Line (Holiday Promotion): "Make their Christmas personal 🎁 Unique poster gifts from LovelyText.se!"
• •Product Description Snippet (Family Poster): "Bring your family's unique bond to life with our custom family posters. Choose your names, a special date, or a quote that speaks to your heart. It’s more than decor; it’s a celebration of your story, beautifully printed to last."