Brand Tone

Passionate & Enthusiastic, Friendly & Approachable, Expert & Knowledgeable, Community-Focused, Trustworthy & Professional

Brand Values

• •Quality & Curation
• •Sustainability
• •Individuality & Uniqueness
• •Customer Connection & Service
• •Passion for Vintage
• •Accessibility

Best Practices

• •Embody Lynnette's Voice: Write as if Lynnette, the passionate founder and stylist, is speaking directly to the customer. Use "I" and "my" to personalize the connection (e.g., "I handpicked this for you," "My favourite find this week").
• •Highlight Expertise with Warmth: Share knowledge about eras, designers, and styling in an accessible, friendly way, not an intimidating one. Offer tips and advice generously.
• •Emphasize Uniqueness and Story: Every vintage piece has a past. Weave in the narrative of discovery, the charm of its previous life, or what makes it a special find.
• •Foster Community: Use inclusive language ("our community," "vintage lovers," "join us"). Encourage interaction by asking questions and inviting participation in live events.
• •Consistently Reinforce Core Values: Subtly weave in keywords and concepts related to sustainability, quality, individuality, and the joy of vintage in all communications, from product descriptions to social media updates.

Social Perception

Highly Regarded, Trusted Source for Authentic Vintage, Fashion-Forward, Community Hub, Celebrity Appeal, Sustainable Choice

Copy Examples

• •✨ Just in! Fall head-over-heels for this dreamy 1970s floral maxi dress – a true slice of bohemian magic! 🌸 I personally handpicked this beauty for its incredible print and floaty silhouette. Imagine sunshine-filled days and dancing under the stars... Want a closer look or styling ideas? Join me on Wednesday's Instagram Live at 7pm GMT! Let's find its new loving home together. #LovelysVintage #VintageDress #SustainableStyle #70sFashion #UniqueFind
• •Welcome to Lovely's Vintage Emporium – Your award-winning destination for hand-selected vintage fashion and treasures. Founded by stylist Lynnette Peck, each piece tells a story. Discover unique, sustainable style that you'll cherish forever. Join our vibrant community!
• •Hello, lovely! ✨ Don't miss our sparkling Instagram Jewellery Live Sale this Monday at 7pm GMT! I'll be showcasing some truly breathtaking vintage gems, from statement necklaces to delicate earrings – each with its own unique history. Get ready to ask questions, see them up close, and maybe find your next beloved heirloom. See you there for some vintage sparkle! xo, Lynnette
• •Obsessed is an understatement! 😍 Quick peek at some of the incredible vintage treasures heading to the website & our next Insta Live! Which piece is calling your name? Let me know in the comments! 👇 #LovelysVintageEmporium #VintageFashion #SustainableFashion #StyleInspo #ShopVintage #RetroStyle
• •Tired of fast fashion? Embrace a style that's as unique as you are AND kind to the planet! 🌿 At Lovely's Vintage Emporium, fashion expert Lynnette Peck curates stunning vintage clothing and accessories. Each piece is chosen for its quality, story, and timeless appeal. Shop consciously, live beautifully. Explore our collection today!