Brand Tone

Authentic & Transparent, Nurturing & Gentle, Passionate & Informed, Modern & Aesthetically Pleasing, Approachable & Fair

Brand Values

• •Natural & Plant-Based
• •Efficacy & High Performance
• •Sustainability & Environmental Responsibility
• •Animal Welfare
• •Handmade & Local
• •Skin Health & Gentleness

Best Practices

• •Emphasize Natural & Gentle: Always highlight the plant-based, vegan nature of the ingredients and their gentle efficacy. Use words like nurturing, soothing, calming, pure.
• •Be Transparent & Educational: Briefly explain the benefits of key natural ingredients. Share the why behind formulations. For example, Formulated with low and high molecular weight hyaluronic acid for deep and surface hydration.
• •Maintain a Warm & Approachable Voice: Write as if you're speaking to a friend who is seeking trusted advice. Avoid overly technical jargon unless explained simply.
• •Incorporate the Berlin Origin & Handmade Aspect: Subtly weave in the Made in Berlin or handcrafted in our lab message to reinforce authenticity and quality control.
• •Visual Storytelling Consistency: While this is about copywriting, ensure the language aligns with the brand's visual identity (clean, minimalist, nature-inspired). The copy should evoke the same feelings as the product packaging and website design.

Social Perception

Positive & Trusted, High Quality & Effective, Aesthetically Pleasing, Good Value, Indie & Authentic

Copy Examples

• •Headline: Your skin's sanctuary. Discover the gentle power of Lovely Day Botanicals. Body: Tired of harsh chemicals and hidden ingredients? At Lovely Day, we believe in transparent, plant-powered skincare that truly nurtures. Handcrafted in Berlin, our vegan formulas are designed to bring out your natural radiance, gently.
• •Product Focus (e.g., Skin Rescue Oil): Soothe your skin, naturally. Our Skin Rescue Oil is your go-to for calming troubled complexions. Blue tansy and precious botanicals work in harmony to restore balance and leave your skin feeling happy and healthy.
• •Brand Story Snippet: From a personal quest for gentle, effective skincare to a Berlin-based lab creating beauty you can trust. Lovely Day is more than just cosmetics; it’s a passion for nature, a commitment to quality, and a love for healthy skin.
• •Ethical Stance: Beauty that’s kind to your skin and the planet. Our vegan, cruelty-free cosmetics are lovingly made with high-performance botanicals and housed in eco-friendly glass. Because we believe in beauty that feels good, inside and out.
• •Call to Action/Community: Join the Lovely Day family and experience the difference of truly natural skincare. Explore our collections and find your skin’s new best friend. #LovelyDayBotanicals #NaturalBeautyBerlin