Brand Tone

Traditional, elegant, and customer-centric, formal, descriptive, sophisticated, romantic, and reassuring.

Brand Values

• •Quality & Craftsmanship
• •Tradition & Heritage
• •Customer Satisfaction
• •Innovation & Scale
• •Value for Money

Best Practices

• •Maintain an Elegant and Evocative Tone: Use descriptive and sophisticated language that highlights the beauty and craftsmanship of the products. Words like "exquisite," "timeless," "elegant," "handcrafted," and "celebrate" should be staples.
• •Emphasize Tradition and Heritage: Consistently reference the company's long history (since 1961) and its expertise in creating cards that honor cultural and religious traditions. This builds trust and authority.
• •Focus on the Customer's Story: Frame the product not just as a card, but as the first chapter of the customer's celebration. Use phrases like "Announce your love story," "The beginning of your forever," and "An invitation as unique as you are."
• •Highlight Quality and Customization: In all copy, mention the commitment to high-quality materials and printing techniques. Always remind customers of the ability to personalize their cards to make them truly their own.
• •Be Consistent Across All Channels: Whether it's a website description, a social media post, or an email newsletter, the core messages of elegance, tradition, quality, and customer focus should be present to create a unified and recognizable brand voice.

Social Perception

Perceived as a reliable, established, and major provider of invitation cards, especially for weddings in India, known for vast selection, quality designs, and strong physical presence. Also seen as a reputable player with a long history. Some concerns exist regarding inconsistent customer service and quality control.

Copy Examples

• •Introducing the Regal Collection. Where timeless tradition meets exquisite craftsmanship. Each invitation is a masterpiece, adorned with intricate foil and delicate beadwork, designed to announce your love story with unparalleled elegance. Begin your forever with a touch of splendor.
• •Your love story is unique. Your wedding invitation should be too. Explore thousands of customizable designs at Lovely Cards, from classic elegance to modern chic. With options for every budget and a tradition of quality since 1961, let us help you craft the perfect first impression for your special day.
• •It's all in the details. ✨ Our new 'Serenity' invitation features delicate die-cut butterflies and shimmering foil, creating a magical first glimpse into your celebration. Swipe to see the sparkle and imagine your guests' delight. #WeddingInvitations #ElegantInvites #LovelyCards
• •Celebrate your love and your love for the planet. Discover our new collection of beautiful wedding invitations crafted from premium recycled materials. Elegant, sustainable, and consciously created for your special day. Make a statement that lasts.
• •Generations of love, celebrated with Lovely Cards. For over 60 years, we've been honored to be a part of India's most cherished traditions. Trust our legacy of quality and craftsmanship to announce your most important day.