Brand Tone

Gentle, Poetic, and Nurturing

Brand Values

• •Artisanal Quality & Craftsmanship
• •Emotional Connection & Personalization
• •Poetic & Gentle Aesthetics
• •Customer Care & Community
• •Well-being

Best Practices

• •Use a "Gentle & Poetic" Lexicon: Consistently use words like gentle, dream, wonder, magic, sweet, treasure, serene, cherish, and love. Frame products not just as items, but as "keepsakes," "treasures," or "friends" for a child's room.
• •Tell the Story Behind the Art: In descriptions and posts, briefly mention the inspiration (e.g., "Inspired by the tranquility of a forest," "A touch of Provence's charm"). This reinforces the artistic value and connects customers to the creative process.
• •Emphasize the "Handmade with Love" Value: Always include a phrase like "Handmade in our French atelier," "Crafted with love," or "A mompreneur creation" to reinforce brand values of authenticity and craftsmanship.
• •Speak from a Nurturing Perspective: Write copy as if you are a caring guide for parents. Offer gentle advice and frame the products as tools for creating a loving, peaceful environment for their child, as seen in the blog content.
• •Maintain Visual and Textual Harmony: Ensure the soft, pastel, and clean aesthetic of the visuals is always matched by the copy. The words should feel as calm, clean, and gentle as the images they describe. Avoid loud, aggressive, or sales-heavy language.

Social Perception

Exceptionally positive, viewed as a high-quality, trustworthy brand that delivers products exceeding expectations. Customers perceive it as a creator of beautiful, artistic, and heartfelt gifts. The brand is seen as both professional in execution (fast shipping, quality printing) and deeply personal in approach (handmade feel, excellent communication). The "mompreneur" and "French creator" aspects further enhance its image as an authentic and passionate small business.

Copy Examples

• •Bring a whisper of peace into your little one's world. Our 'Panda & Forest Wild Peace' poster is more than just a decoration; it's a gentle friend to watch over their dreams. Printed on premium, heavyweight paper to treasure for years to come. Tap to create a serene corner in their room.
• •Your child's name is a treasure. Turn it into art. At Lovely Bird Atelier, we create personalized illustrations that celebrate the unique magic of your little one. The perfect gift, the perfect keepsake. Handmade with love in France. Discover our world of sweetness.
• •Welcome to a world of wonder. Gentle, poetic illustrations to fill your child's room with love and magic. Shop our handmade collections.
• •A decoration that holds your heart. Our personalized Wish Tree poster is a place to capture all your hopes and dreams for your child. Add their name and a loving message to create a unique treasure they can look back on forever. Each illustration is a promise of love, crafted to be a meaningful part of their childhood.
• •A little magic for their walls ✨ New arrivals & a note from our founder.