Brand Tone

Authoritative & Expert, Aspirational & Exclusive, Direct & Unfiltered, Relatable & Family-Oriented, Entertaining & Engaging

Brand Values

• •Authenticity
• •Trust & Integrity
• •Expertise & Knowledge
• •Client-Centricity & Service
• •Family & Personality
• •Aspiration & Success

Best Practices

• •Embrace the 'Expert Friend' Voice: Combine deep knowledge and authority with a direct, approachable, and sometimes witty tone. Avoid overly stuffy or purely transactional language. Think: 'We know our stuff, and we're letting you in on it.'
• •Weave in the Founders' Personalities (Strategically): Leverage the recognizability of Adam and Emily. Use their names, short anecdotes (where appropriate), or a style of directness they're known for, especially in social media. This adds a unique, ownable dimension.
• •Balance Aspiration with Attainability (within the luxury context): While showcasing ultra-exclusive items, ensure the language doesn't alienate by being overly pretentious. The 'pre-loved' aspect makes luxury slightly more accessible; the copy can reflect this by being exciting and inviting, not just distant and reverent.
• •Prioritize Trust and Transparency in Every Message: Given the high value and the 'pre-owned' nature, consistently reiterate commitments to authenticity, expert verification, and clear processes. Use phrases like 'Verified Authentic,' 'Expertly Sourced,' 'Trusted Worldwide.'
• •Adapt Tone by Platform, but Maintain Core Values: The playful, direct tone of TikTok can be slightly more formal and aspirational on the website or in email newsletters. However, the core values of authenticity, expertise, and the unique Love Luxury personality should remain consistent.

Social Perception

Trusted Reseller, Entertaining & Modern, Polarizing Personalities, Family Brand, Successful & Aspirational, Questions of Authenticity (in interactions)

Copy Examples

• •Headline: Beyond the Label. Beyond Expectation. This is Love Luxury. Body: Tired of the maybe? Step into the certain. At Love Luxury, every piece has a past, but its future of authentic, head-turning style is guaranteed. Adam and Emily don't just sell luxury; they live it, breathe it, and ensure you own the real deal. Find your icon.
• •Social Media Post (TikTok/Instagram Reel focus): Visual: Fast-paced montage of stunning watches, bags, Adam winking, Emily smiling with a client. Text Overlay/Caption: They said it couldn't be done. We built an empire on trust, a bit of audacity, and a whole lotta REAL luxury. 😉 Got something to sell? Want the best? You know who to call. #LoveLuxury #RealDeal #LuxuryResaleKings
• •Website About Us Snippet: Headline: The Abrahams: 15 Years of Authenticity, Unmatched Expertise. Body: It started with an eye for detail and a passion for genuine luxury. Adam and Emily Abraham built Love Luxury from the ground up, challenging a market often clouded by fakes. Today, we're not just resellers; we're your trusted partners in acquiring and consigning the world's most coveted pieces. Experience the Love Luxury difference.
• •Product Description Opening (e.g., for a Hermès Birkin): Headline: The Untouchable Hermès Birkin. Now Within Reach (If You're Quick). Body: She needs no introduction. This iconic Birkin isn't just a bag; it's a statement, an investment, a piece of fashion history. Sourced with our unparalleled expertise and guaranteed authentic, because life's too short for anything less. Are you ready to own the legend?
• •Email Subject Line for a Promotion/New Arrivals: Option 1 (Direct): Straight In: New 🔥 Drops at Love Luxury You Won't Believe. Option 2 (Aspirational): Your Next Luxury Obsession Has Arrived at Love Luxury. Option 3 (Expertise): Adam's Pick of the Week: Verified & Ready For You.