Brand Tone

Aspirational yet approachable, blending sophistication with a modern, urban edge. It is sophisticated, urban & edgy, artistic & expressive, and empowering, using evocative and descriptive language to convey luxury and artistry.

Brand Values

• •Quality & Longevity
• •Artisanal Craftsmanship
• •Individuality & Self-Expression
• •Inspiration from Heritage & Travel

Best Practices

• •Emphasize the Founder's Story: Consistently weave the narrative of the self-taught designer and the inspiration from her grandmother's jewelry. This adds authenticity and a personal touch that resonates with customers.
• •Use Evocative and Sensory Language: Instead of just listing materials, use descriptive words that evoke a feeling of luxury, art, and urban energy (e.g., "cascading chains," "flamboyant pieces," "contemporary geometry").
• •Highlight the "Sustainable Style" Value: In a market saturated with fast fashion, consistently message the brand's commitment to quality, lasting materials as a key differentiator. This appeals to conscious consumers.
• •Maintain a Confident and Empowering Voice: Frame the jewelry not just as an accessory, but as a tool for self-expression and confidence. Use strong, active verbs and speak directly to an empowered customer.
• •Create a Visual and Verbal Synergy: Ensure that the sophisticated, edgy, and artistic tone of the copy is perfectly mirrored in the brand's photography and visual identity across all platforms, from the website to social media feeds.

Social Perception

The social perception is multifaceted, including positive customer feedback (especially from Etsy), brand confusion and potential negative associations due to similarly named entities flagged as scams, and uncertainty stemming from the company's official dissolution and the Etsy shop being on a break.

Copy Examples

• •Inspired by the electric energy of Tokyo nights. Our new collection fuses sharp, geometric lines with the timeless luster of sterling silver. This isn't just jewelry; it's your new armor. #LoveLuluLondon #UrbanEdge #HandmadeJewelry
• •Style That Lasts. We believe in beauty that endures. That's why every Love Lulu London piece is handcrafted from precious metals, designed to be cherished for a lifetime. Discover sustainable luxury.
• •The London Collection: Where classic sophistication meets contemporary fire. Our Triple L Hoop earrings are a testament to fearless design, perfect for taking you from boardroom to bar. Wear your story.
• •The Soho chain. Delicate, yet daring. A whisper of 9ct gold designed for layering or to make a statement all on its own. Handcrafted for the modern woman who defines her own style.
• •Tired of jewelry that tarnishes? Elevate your everyday with Love Lulu London. Our demi-fine pieces are made for real life, blending urban style with the luxury you deserve. Shop the collection.