Brand Tone

Friendly, Approachable, Practical, Solution-Oriented, Aspirational, Lifestyle-Focused, Enthusiastic, Positive, Eco-Conscious (Subtly)

Brand Values

• •Convenience
• •Quality
• •Freedom and Accessibility
• •Sustainability (Practical)
• •Personal Expression

Best Practices

• •Develop a "Brand Voice Chart": Clearly define adjectives that describe your brand's personality (e.g., "Friendly," "Witty," "Sophisticated," "Practical") and, equally important, adjectives it is *not* (e.g., "Exclusive," "Technical," "Sarcastic"). Share this with anyone creating content.
• •Use "We" and "You" Actively: Employ a conversational style. "We" helps to personify the brand (as Lori, or the team), and "you" directly addresses and engages the customer, making the communication feel more personal and less corporate.
• •Focus on Benefits, Not Just Features: While features (e.g., "5ml capacity," "aluminum casing") are important, always tie them back to the customer's benefit and how it makes their life easier or better (e.g., "5ml capacity so you can enjoy your favorite scent for up to 65 sprays," "Lightweight yet durable aluminum casing to protect your fragrance on all your adventures").
• •Maintain a Consistent Vocabulary and Style: If the brand uses certain signature phrases (like "Your Scent, Anywhere"), ensure they are used consistently. Decide on a level of formality and stick to it. Avoid jargon unless it's well-understood by the target audience.
• •Storytelling with Relatability: Incorporate small anecdotes or scenarios where the product shines (like Lori's initial travel problem). This makes the brand more relatable and the product's value more tangible. Encourage and share user stories (with permission) that align with the brand's values and tone.

Social Perception

Positive for Product Utility, Seen as a Smart Travel Accessory, Niche and Specific, Trustworthy (within its customer base), Limited Mainstream Awareness

Copy Examples

• •Headline (Website/Ad): "Your Signature Scent, Unbound. Explore the world with Love, Lori."
• •Social Media Post (Instagram): "Weekend adventure calling? ✈️ Don't leave your favorite fragrance behind! Our sleek atomizers are TSA-approved & perfectly pocket-sized. Where are you and your Love, Lori heading next? #LoveLori #ScentOnTheGo #TravelSmart"
• •Product Description Snippet: "Tired of bulky perfume bottles or sad sample sizes? Our refillable atomizer is your chic, eco-friendly solution. Just fill, spritz, and go – keeping you feeling fabulous, effortlessly. #PerfumeLover #SustainableStyle"
• •Email Subject Line (Promotion): "Lori's Travel Secret? Keep Your Scent Close! ✨"
• •About Us Snippet (Refresh): "From a love of travel and a passion for perfume, Love, Lori was born. We believe you should never have to choose between your favorite scent and your next adventure. Our atomizers are designed for freedom, so you can carry a little bit of luxury, wherever life takes you."