Brand Tone

passionate, eco-conscious, friendly, authentic, enthusiastic, accessible, educational, relatable, professional, personal

Brand Values

• •Sustainability
• •Quality
• •Convenience and Customer Service
• •British Provenance

Best Practices

• •Always Lead with Sustainability: Make the eco-friendly angle a primary, not secondary, feature in all communications. Phrases like "planet-friendly," "plastic-free," and "trees planted" should be prominent.
• •Weave in the Founder's Story: Remind the audience that Love Logs was started by real people with a genuine passion. Using "we" and sharing the "why" behind the business creates a personal connection that larger competitors can't match.
• •Highlight British Quality: Emphasize that the wood is sourced locally from British woodlands. This appeals to customers who prioritize quality, supporting local business, and reduced carbon footprints.
• •Use a Passionate and Positive Tone: The brand name is "Love Logs." The copy should reflect this love for fires, food, and the planet. Use enthusiastic, positive, and inviting language. Avoid technical jargon where simpler, more evocative words will do.
• •Focus on Benefits, Not Just Features: Instead of just saying "low-moisture logs," say "logs that burn hotter and longer, with less smoke." Instead of "plastic-free packaging," say "guilt-free delivery that's kind to the planet." Connect the product's attributes to the customer's experience and values.

Social Perception

Overwhelmingly positive. Customers frequently describe them as a "great little business" and praise their "impressive service" and "outstanding quality." The brand's eco-friendly mission is not only recognized but highly valued by its clientele, with many customers specifically choosing them for their plastic-free and tree-planting initiatives. They are seen as reliable, with swift delivery and high-quality products justifying a price point that may be higher than less sustainable competitors. The brand has successfully built a loyal following of environmentally conscious consumers who are passionate about outdoor living, barbecuing, and home fires.

Copy Examples

• •Cold nights, warm hearts, and a clean conscience. Our kiln-dried British logs are ready to burn, giving you a longer, cleaner, and cozier fire every time. And because we plant two trees for every order, you're not just warming your home—you're helping restore our planet. #LoveLogs #PlanetFriendlyFirewood #SustainableLiving #CozyNights
• •The Secret to Perfect Pizza? Planet-Friendly Fuel. Stop letting poorly-seasoned, plastic-wrapped logs ruin your pizza night. Love Logs delivers 100% British, kiln-dried pizza oven wood right to your door in plastic-free packaging. Get hotter, cleaner burns and better-tasting food. Order now for fast, free delivery.
• •Great Fires Shouldn't Cost The Earth. Shop our 100% plastic-free, sustainably sourced British firewood and we'll plant two trees for every order.
• •Ready for the weekend? Your perfect, planet-friendly fire is. 🔥
• •The King of Firewood, Sourced Sustainably. Our British Oak logs are kiln-dried to perfection for a powerful, long-lasting burn with a beautiful flame and minimal smoke. Ideal for log burners and open fires, each log is a testament to quality you can feel good about. Sourced from sustainably managed British woodlands and delivered in 100% plastic-free packaging.