Brand Tone

Friendly, Approachable, Enthusiastic, Passionate, Helpful, Customer-Focused, Trendy, Fashion-Forward, Slightly Playful

Brand Values

• •Style and Trend Awareness
• •Customer Satisfaction
• •Quality
• •Personal Connection/Service
• •Passion for Fashion

Best Practices

• •Develop a Tone of Voice Guide: Briefly document the key characteristics of Love Lisa's tone (Friendly, Enthusiastic, Helpful, Trendy, Playful) with examples of do's and don'ts. Share this with anyone creating content.
• •Use "We" and "You": Foster a direct and personal connection by addressing the customer directly ("you," "your") and speaking as a collective brand ("we," "our"). This enhances the friendly and customer-focused feel.
• •Incorporate Emojis Thoughtfully: Continue using emojis as they are on brand (especially on social media) to add personality and visual appeal, but ensure they are relevant and don't overcrowd the message.
• •Highlight Passion and Expertise: Let the genuine love for fashion shine through. Use enthusiastic language when describing new arrivals or styling possibilities. Offer helpful tips to position the brand as a knowledgeable friend in fashion.
• •Listen and Adapt: Pay attention to how customers talk about the brand and the language they use. Mirroring their positive language (where appropriate) can strengthen the connection. Regularly review social media comments and reviews for insights into how the tone is being received.

Social Perception

Positive, Local Gem, Responsive, Trusted for Trends

Copy Examples

• •Instagram Post (New Arrival - Dress): Hello sunshine! ☀️ Twirl into the new season with our stunning 'Amelia' floral maxi dress. Perfect for garden parties or just feeling fabulous! 😍 Tap to shop or visit us in-store for a try-on! #LoveLisaFashion #NewCollection #FloralDress #CorkFashion #SummerStyle
• •Facebook Ad (General Promotion): Refresh your wardrobe with Love Lisa! ✨ Discover unique pieces, from chic daywear to elegant evening looks. We're passionate about finding you the perfect outfit that makes you feel amazing. Pop into our Cork store or explore online! lovelisafashion.com #ShopLocalCork #FashionBoutique #StyleInspo #LoveYourLook
• •Website Homepage Banner: Your Style Story Starts Here. Explore the latest trends and timeless pieces at Love Lisa – where fashion meets passion.
• •Email Newsletter Subject Line (Sale): ✨ Treat Yourself! ✨ Our [Season] Sale Just Got Even Better! *(Body Snippet):* Hey fashion lover! Don't miss out on incredible deals on your favourite Love Lisa styles. From cozy knits to statement accessories, find something special to brighten your day. Happy Shopping! xo
• •Instagram Story (Interactive - Ask for Styling Advice): *(Image: A flat lay of a versatile top)* Obsessed with our new 'Chloe' blouse but wondering how to style it? 🤔 Send us a DM or reply here with your occasion, and we'll give you some Love Lisa styling tips! Let's create your perfect look! 💖 #StyleAdvice #FashionHelp #LoveLisaCork #VersatileFashion