Brand Tone

Warm, Heartfelt, and Kind. Secondary tones include: Elegant, Artistic, and Appreciative.

Brand Values

• •Generosity/Charity
• •Love & Connection
• •Quality & Craftsmanship
• •Joy & Celebration
• •Sustainability & Responsibility
• •Artistic Expression

Best Practices

• •Always Circle Back to "Give Love, Give Life": No matter the product or promotion, find a way to subtly or overtly connect it to the core charitable mission. This reinforces the brand's primary value.
• •Use Warm, Empathetic, and Positive Language: Words like "joy," "celebrate," "beautiful," "heartfelt," "kindness," and "love" should be staples. Avoid overly corporate or technical jargon.
• •Emphasize Connection and Relationships: Frame products as tools for fostering connection between people. Talk about the emotions behind sending or receiving a card.
• •Maintain Visual Consistency: Ensure all visuals (photography, graphics) align with the bright, warm, and elegant aesthetic established on the website and Instagram. This visual tone supports the written tone.
• •Showcase the "Handmade" and "Artistic" Touch: Highlight the illustration, calligraphy, and design aspects. This reinforces the quality and care put into each product, aligning with the heartfelt nature of the brand.

Social Perception

LoveLight Paper is perceived very positively by its customers and the public as a brand that not only offers beautiful, high-quality products but also operates with a strong sense of social responsibility and genuine care.

Copy Examples

• •Share a little joy, send a lot of love. Our newest collection of hand-illustrated cards is here to help you celebrate every precious moment. And remember, every card you send helps us give a meal to a child in need. Spread the warmth. #GiveLoveGiveLife #LoveLightPaper #NewCollection
• •More than just a card, it's a chance to make a difference. With every LoveLight Paper purchase, you’re not just sending a message, you’re sending a meal to a child who needs it. Join us in making the world a little brighter, one card at a time. Learn more about our OneMeal partnership on our website. [Link] #PurposeDriven #PaperGoodsWithHeart
• •Begin your forever story with paper that speaks from the heart. Our custom wedding invitations blend modern calligraphy with timeless elegance, all crafted with love and a promise to give back. Let’s create something beautiful together. #WeddingStationery #LoveStory #ElegantInvitations #GiveBack
• •Sending sunshine on a cloudy day ☀️ Our 'Beautiful and Amazing' card is perfect for that little pick-me-up. Who would you send this to? P.S. This little piece of art also provides a nutritious meal to a child! #HandwrittenNotes #SpreadKindness #IllustratedCards #LoveLightPaper
• •Beautiful designs, thoughtfully made. We believe in kindness to each other and our planet. That's why our cards are printed locally in California with eco-friendly inks on stunning, sustainable paper. Feel good about the love you send. ♻️❤️ #EcoFriendlyStationery #SustainableChoices #MadeInUSA #LoveLightPaperImpact