Brand Tone

friendly, enthusiastic, approachable, and community-focused

Brand Values

• •Community & Local Pride: Strong emphasis on Kansas City themes, sports teams, and local spirit.
• •Customer Connection: Aiming to get to know customers and communicate in a friendly, relatable way. Fostering a sense of community through social media and events.
• •Comfort & Style: Providing clothing that is comfortable, flattering, and suitable for everyday wear, alongside trendy pieces.
• •Accessibility & Affordability: Offering unique fashion that is reasonably priced.
• •Empowerment through Fashion: Dedicated to empowering women through style and creating a welcoming atmosphere.

Best Practices

• •Embrace "Hello Lovely!" & Exuberance: Start communications warmly and don't shy away from enthusiastic language, exclamation points, and relevant emojis where appropriate (especially on social media and in emails). This reflects the brand's stated communication style.
• •Speak Like a Friend: Write as if you're talking to a good friend – approachable, genuine, and relatable. Avoid overly formal or stiff language. Share excitement about products and the community.
• •Highlight Local Love: Consistently weave in references to Kansas City, local pride, and community spirit, especially when relevant to the product (e.g., game day apparel, KC-themed items).
• •Focus on "Comfortable & Flattering": When describing clothing, emphasize how it makes the wearer feel – confident, stylish, and comfortable for any occasion.
• •Create a Tone Guide: Develop a simple internal guide with keywords (e.g., lovely, amazing, fun, hometown, pride, comfy, stylish, xoxo), preferred salutations/closings, and examples of on-brand vs. off-brand phrasing to ensure everyone writing copy understands and applies the desired tone consistently.

Social Perception

charming and popular local boutique that specializes in trendy women's fashion and unique Kansas City-themed apparel. They are seen as a great source for game day gear and comfortable, stylish clothing. The staff is considered helpful and the store environment welcoming.

Copy Examples

• •Instagram Post (New KC Arrival): "KC, we LOVE you! 🏈❤️ Our newest [Product Name, e.g., Chiefs inspired tee] just dropped and it's screaming touchdown! Perfect for game day or any day you want to show off your hometown pride! ✨ Come grab yours before it's gone! #LoveLettersKC #KCStyle #ChiefsKingdom #ShopLocalKC #NewArrival"
• •Facebook Ad (General Boutique): "Hey Lovelies! 😘 Ready to refresh your wardrobe? From cozy everyday wear to that perfect date night outfit, Love Letters has you covered! We pick pieces we know you'll adore – comfy, stylish, and always fabulous! Pop into our Liberty store or shop online 24/7! We can't wait to see you! xo #ShopLoveLetters #KCFashion #BoutiqueLove #FashionFun"
• •Website Banner (Seasonal Promotion): "Hello Sunshine! ☀️ Our [Season, e.g., Summer] Collection is HERE! Think bright colors, breezy fabrics, and all the good vibes. Get ready to fall in love with your new favorite outfits! 😉 Shop now and get free shipping on orders over $XX! #LoveLetters #SummerStyle #KCLocal #NewCollection"
• •Email Subject Line (Sale Event): "🎉 You're Invited, Gorgeous! Our [Event Name, e.g., Spring Fling] Sale is ON! 🎉" * Email Body Snippet: "Hey Fashionista! Get ready to treat yourself! Our much-awaited [Event Name] sale is happening NOW with [Discount Percentage]% off select styles! It's the perfect time to snag those pieces you've been eyeing. Thanks for being part of our amazing Love Letters family! Happy Shopping! ❤️ #Sale #KCBoutique #FashionDeals"
• •Product Description (Mystery Mailer): "Can't decide? Let us surprise you! 😍 Our famous Mystery Mailers are packed with [Number] amazing, hand-picked Love Letters goodies (total value over $XX!) that we just KNOW you'll adore. It's like a birthday present to yourself, from your friends at Love Letters! Trust us, it's SO fun! 😉 #MysteryBox #LoveLettersSurprise #TreatYourself #KCStyle"