Brand Tone

Fun, Whimsical, and Approachable

Brand Values

• •Creativity and Innovation
• •Quality and Safety
• •Inspiration and Empowerment
• •Fun and Joy

Best Practices

• •Embrace Playful Language: Continue using whimsical and fun language in all communications, from product descriptions to social media captions. Words like 'fun,' 'whimsical,' 'splash,' and 'joy' reinforce the brand's core personality.
• •Lead with Visuals: The product is the star. Use high-quality, vibrant, and creative photos and videos to do the talking. The copy should complement and enhance the visual story.
• •Tell the Story: Regularly incorporate the founder's story and the brand's journey. This adds an authentic, human element that resonates with customers and reinforces the values of passion and dedication.
• •Engage with the Community: Use a friendly and approachable tone when responding to comments and messages. Treat every interaction as an opportunity to spread the brand's joyful spirit.
• •Maintain Consistency Across All Channels: Ensure that the tagline, brand story, and tone of voice are consistent, whether it's on the Etsy page, the official website, social media profiles, or even product packaging and labels.

Social Perception

charming and innovative brand that offers unique and high-quality handmade products

Copy Examples

• •Your shower is getting a sweet upgrade. Introducing our new [Product Name] soap! It looks good enough to eat, but trust us, your skin will love it more. #LoveLeeSoaps #GoodCleanFun
• •Stop searching for the perfect gift. You've found it. Our whimsical soaps are perfect for birthdays, baby showers, or just to make someone smile. Who will you surprise? #Gifts #SoapFavors
• •Looks fun, feels fantastic. While our soaps are all about putting a splash of fun in your day, we're serious about what goes into them. Made with moisturizing ingredients and no harsh chemicals. #QualitySoap #Handmade
• •This isn't a dessert, but it's just as delightful. Our [Product Name] soap is a treat for your senses and a splash of joy for your daily routine. #NotEdible #BathTimeFun
• •From a high school hobby to a bath time revolution. Our founder Leeana started LoveLeeSoaps with a simple idea: soap shouldn't be boring. 15 years and thousands of happy customers later, we're still having good, clean fun. #FounderStory #Entrepreneur