Brand Tone

approachable, feminine, and aspirational

Brand Values

• •Simplicity and Elegance
• •Personalization and Individuality
• •Accessibility and Relatability
• •Joy and Everyday Beauty

Best Practices

• •Maintain a Consistent and Friendly Voice: Always write in a warm, approachable, and personal tone. Address the customer directly using "you" and "your" to foster a sense of connection.
• •Emphasize Simplicity and Delicacy: Use descriptive words like "dainty," "minimal," "delicate," and "elegant" to reinforce the brand's core aesthetic in all product descriptions and social media captions.
• •Tell a Story: Frame products within a lifestyle context. Talk about the occasions they can be worn for, the feelings they evoke, and how they can be styled. This helps customers envision the jewelry in their own lives.
• •Incorporate User-Generated Content and Hashtags: Encourage customers to share photos of themselves wearing the jewelry using a branded hashtag. Reposting this content not only provides social proof but also reinforces the brand's community-focused and relatable image.
• •Highlight the "Small Business" Aspect: Subtly remind customers of the brand's independent nature. Phrases like "hand-picked," "designed with love," or "from our small shop to you" can enhance the sense of authenticity and personal touch that customers often seek from smaller brands.

Social Perception

a small, independent business offering trendy and affordable jewelry. Customers who follow the brand on social media are likely to perceive it as a source of inspiration for everyday accessorizing.

Copy Examples

• •Meet your new everyday essential. ✨ Our 'Stella' necklace is the perfect dainty touch for any occasion. Simple, elegant, and oh-so-you. #lovelayyanah #minimaljewelry #everydaystyle
• •Sunshine and stacks ☀️ Complete your summer look with our vibrant and colorful bracelets. Perfect for mixing, matching, and making memories. Shop the collection now and enjoy free shipping on orders over $50! #summerjewelry #stackablebracelets #lovelayyanah
• •Delicately crafted and designed to be treasured, our 'Jemima' necklace adds a whisper of elegance to your neckline. Whether worn alone for a minimalist statement or layered with your favorite pieces, its timeless design makes it a versatile addition to any jewelry collection.
• •Your story, your style. ✨ From initial charms to custom engravings, our personalized collection is all about celebrating you. What will your piece say? #personalizedjewelry #lovelayyanah #shopsmall
• •A little something special just for you. As a thank you for being part of our journey, here's an exclusive first look at our new arrivals. We believe in the beauty of simplicity and think you'll love these new additions to the lovelayyanah family.