Brand Tone

warm, personal, and empowering

Brand Values

• •Meaningful Connections
• •Handmade Quality & Craftsmanship
• •Empowerment & Celebration
• •Personalization & Uniqueness
• •Authenticity & Transparency
• •Community

Best Practices

• •Develop a Brand Voice Guide: Create a simple document outlining key characteristics of the Love Ko tone (e.g., warm, empathetic, inspiring, uses positive language, avoids jargon), with examples of "do's and don'ts."
• •Focus on "You" and "Your Story": Frame copy around the customer and their experiences, feelings, and milestones. Use words like "your," "you," and directly address their desire for meaning and connection.
• •Incorporate Storytelling: Whether it's the brand's origin, the inspiration behind a collection, or how customers are using the jewelry, weave narratives into the copy to create an emotional connection.
• •Use Emotive and Evocative Language: Choose words that convey warmth, love, celebration, empowerment, and preciousness (e.g., "cherish," "celebrate," "empower," "shine," "forever," "heartfelt," "special").
• •Maintain Authenticity Across Platforms: While the specific format or style might adapt (e.g., more playful on TikTok), the core warmth, personal touch, and values should remain consistent. Ensure that user-generated content and interactions also reflect this tone. Review copy regularly to ensure it aligns with the established voice.

Social Perception

positive

Copy Examples

• •Instagram Post (Image: Close-up of a hand-stamped necklace): Your story, beautifully told. ✨ Our hand-stamped necklaces are more than just jewelry; they're tiny keepsakes carrying your most cherished names, dates, and words. Crafted with love, made to be treasured. What story will yours tell? #LoveKoJewelry #HandStampedStory #MeaningfulKeepsakes #PersonalizedJewelry
• •Facebook Ad (Carousel showing different permanent jewelry options): Lock in your love, your friendship, your moment. ❤️ Discover the beauty of permanent jewelry with Love Ko Studio. A delicate chain, a lasting symbol, and an unforgettable experience. Perfect for celebrating milestones or simply the joy of connection. Book your appointment or visit our next pop-up! #PermanentJewelry #LoveKoExperience #CelebrateConnection #LastingMemories #JewelryThatStays
• •Website Homepage Banner (Image: Smiling individuals wearing Love Ko pieces): Wear Your Heart. Share Your Sparkle. At Love Ko Jewelry, we believe every piece should tell a part of your unique journey. From handcrafted charms to forever bracelets, find jewelry that celebrates you and the connections you hold dear. Explore our collections and find your meaningful sparkle.
• •Email Newsletter Subject Line: A Little Sparkle, A Lot of Love Just For You, [Customer Name]! (Body Snippet): Hello [Customer Name], we're thinking of you! At Love Ko, we're passionate about crafting pieces that resonate with your heart. Whether you're celebrating a new chapter or cherishing an old memory, we're here to help you find that perfect symbol of love and empowerment...
• •TikTok Video Caption (Video: Quick showcase of the stamping process for a personalized piece): Watch the magic happen! ✨ Each stamp tells a part of YOUR story. That’s the Love Ko promise. What would you get stamped? 👇 #HandmadeWithLove #PersonalizedGifts #JewelryMaking #LoveKoStudio #UniqueJewelry #TikTokMadeMeBuyIt