Brand Tone

friendly, personal, and celebratory

Brand Values

• •Personal Connection
• •Celebration
• •Customer Care & Reliability
• •Joy and Surprise
• •Tradition

Best Practices

• •Always Lead with Emotion: Focus on the feeling behind the purchase (joy, love, appreciation, celebration) rather than just the product features. Use words that evoke warmth and happiness.
• •Maintain Kate's Voice: Continue to use a personal and friendly tone. Phrases like "A message from Kate..." or "Hand-picked by us" reinforce the personal touch and differentiate the brand from larger, more impersonal retailers.
• •Emphasize the "Wow" Factor: Highlight what makes the products special, particularly the innovative and surprising designs like pop-up and musical cards. Use enthusiastic and celebratory language.
• •Incorporate the Value of Connection: Regularly mention the services that facilitate personal connections, such as the handwriting service and direct delivery. Frame sending a card as a meaningful act of "cardmitment."
• •Use Questions to Engage: In social media and email marketing, ask questions that prompt engagement and encourage customers to think about who they could be celebrating (e.g., "Who would you send this to?", "Whose birthday is coming up?").

Social Perception

The public and customer perception of Love Kate's is overwhelmingly positive. Customers see the brand as a reliable and high-quality source for greeting cards and gifts. They are frequently described as having a "great selection," "lovely cards," and being "reasonably priced." The personalization and direct-sending options are highly valued services that customers appreciate. The brand is perceived as caring and attentive, with "absolutely fantastic customer experience" being a recurring theme in reviews. The quality and uniqueness of the cards, especially the pop-up designs, are often highlighted, with customers noting they make great keepsakes.

Copy Examples

• •More Than a Card, It's a Celebration in an Envelope. From spectacular pop-ups that bring the "wow" to handwritten notes that warm the heart, we're here to help you share the love. Find the perfect way to make their day unforgettable.
• •That feeling when the perfect card says it all! 🎉 Who's celebrating a birthday this month? Tag them below to send some early birthday cheer! Find a card that's as unique as they are. #LoveKates #BirthdayWishes #Cardmitment
• •Watch the magic unfold! ✨ Our pop-up cards are a little bit of paper engineering and a whole lot of joy. The perfect surprise to land on their doormat. Who would you send this to? #PopupCard #SurpriseDelivery #LoveKatesCards
• •Psst... Your Christmas cheer, delivered! 🎄 Don't just send a card, send a memory. Discover our hand-picked collection of festive cards and gifts, all wrapped up with love.
• •A Little Note to Make Them Smile. Sometimes, the smallest gestures mean the most. Let them know they're in your thoughts with a card that feels like a hug in the post. We can even write and send it for you.