Brand Tone

friendly, approachable, enthusiastic, and customer-centric

Brand Values

• •Customer Service Excellence
• •Accessibility & Inclusivity
• •Style & Quality with Affordability
• •Community Focus
• •Passion for Fashion
• •Integrity & Honesty

Best Practices

• •Always Be Welcoming and Positive: Start and end communications with a friendly and upbeat tone. Use positive language and expressions of enthusiasm (e.g., "lovely," "gorgeous," "fabulous," "excited to share").
• •Use Inclusive and Relatable Language: Speak directly to the customer ("you," "your") and use language that resonates with your target audience (women seeking stylish, wearable, and affordable fashion). Avoid overly technical jargon. Emphasize comfort, confidence, and enjoyment in fashion.
• •Incorporate Emojis (Strategically): Use emojis to add personality and warmth, particularly on social media platforms like Instagram, Facebook, and TikTok, reflecting the current communication style. 💕✨😊👋
• •Highlight Community and Personal Connection: Regularly mention the "Southside," being a "local" business, and the names of staff (like Shirley and Joanne, as on the "About Us" page) to reinforce the personal and community-focused aspect of the brand. Encourage interaction and feedback.
• •Maintain a Consistent Voice Across All Platforms: Whether it's a website product description, a Facebook post, an Instagram caption, or a TikTok video, the friendly, helpful, and enthusiastic voice of Love it! Boutique should be clearly identifiable. Ensure all team members handling communications are familiar with this tone.

Social Perception

Customers and the public generally perceive Love it! Boutique very positively. They are seen as a valued local independent business offering a fantastic shopping experience.

Copy Examples

• •Instagram Post (New Arrival Dress): Hello gorgeous! 👋 Spin into the new season with our stunning ‘Elara’ floral midi dress! Perfect for those sunny Glasgow days (we’re ever hopeful! 😉) or your next special occasion. So comfy, so chic, and waiting for you! Pop in and say hi or tap to shop online! #LoveItBoutique #GlasgowStyle #NewArrival #SouthsideGem #FashionThatFeelsGood
• •Facebook Ad (General Awareness): Your Southside style haven awaits! 💕 At Love it! Boutique, we believe fashion should be fun, fabulous, and make YOU feel amazing. From everyday chic to standout pieces, discover unique styles carefully chosen with love. Friendly advice, zero pressure – just a lovely shopping experience. Visit us on Paisley Road West or browse online! [Link] #ShopLocalGlasgow #LoveItFashion #GlasgowBoutique #WomensWear
• •Website Banner (Sale Promotion): Treat Yourself! ✨ Our Summer Style Sale is ON! Grab those pieces you’ve been dreaming of at prices you’ll love even more. But be quick, these beauties won’t hang around for long! Shop happy in-store & online. #LoveItSale #FashionDeals #GlasgowShopping
• •Email Newsletter Snippet (Highlighting Customer Service): Need a little style inspiration or not sure about sizing? Our friendly team is always here to help! At Love it! Boutique, we’re passionate about finding you outfits that make you shine. Feel free to pop in for a chat or drop us a message – we love hearing from you! Your perfect look is just a conversation away. 😊 #PersonalStyling #LoveItCommunity #HappyToHelp
• •TikTok Video Caption (Showcasing an outfit): Obsessed is an understatement! 😍 This new co-ord is giving us ALL the feels! Perfect for [occasion] or just because. What do you think, ladies? Let us know in the comments! 👇 Shop it now in-store at 1480 Paisley Rd West or tap the link in bio! #LoveItBoutiqueGlasgow #OOTD #MustHave #ShopNow #GlasgowFashion