Brand Tone

Welcoming & Community-Focused, Caring & Empathetic, Expert & Trustworthy, Positive & Passionate, Local & Supportive

Brand Values

• •Quality & Purity
• •Customer-Centricity
• •Community & Local Support
• •Wellness & Natural Solutions
• •Transparency & Trust
• •Positive Experience

Best Practices

• •Embrace the "Minnesota Nice" with Expertise: Combine a warm, friendly, and community-focused tone with clear, confident statements about product quality, sourcing, and the benefits of THC/CBD. Be approachable but also authoritative.
• •Center "Love" on Care and Quality: Consistently tie the "Love is an Ingredient" concept back to the care they put into sourcing (local), product quality (testing), customer experience (welcoming atmosphere, knowledgeable staff), and overall well-being.
• •Storytelling around Local Sourcing: Regularly highlight the local Minnesotan brands, processors, and farmers they partner with. This reinforces community values and transparency.
• •Educational Content with Empathy: Provide information about THC/CBD in an accessible and understanding way, focusing on how products can enhance quality of life, always being mindful of legal and health disclaimers.
• •Consistent Visual Identity: Ensure that all visuals (photos, videos, graphics) reflect the brand's values of natural wellness, quality, and community warmth. Use imagery that feels authentic and inviting.

Social Perception

Positive Product Experience, Trust in Quality, Helpful and Knowledgeable, Community-Oriented, Evokes positive, nurturing connotations

Copy Examples

• •Instagram Post (Product Focus): "Unwind your day the Minnesota way 🌿✨ Our locally-sourced [Product Name] gummies are crafted with care, third-party tested, and designed for your well-being. Because we believe love (and quality) is an essential ingredient. #LoveIsAnIngredient #MinnesotaWellness #THCLife #RelaxAndRecharge"
• •Facebook Ad (Community Focus): "More than just products, we're a community. At Love is an Ingredient, we're proud to support local Minnesotan makers and help you discover the perfect path to a higher quality of life. Visit our Columbia Heights or Brooklyn Park stores – you’re family here! Learn more: [Link to Website] #ShopLocalMN #CommunityLove #WellnessJourney #LoveIsAnIngredientCH"
• •Website Homepage Headline: "Love is an Ingredient: Cultivating Your Wellness with Minnesota's Finest THC & CBD."
• •Product Description Snippet (for a sleep aid gummy): "Drift into peaceful slumber with our Sweet Dreams Berry Gummies. Made with love, locally sourced ingredients, and a touch of melatonin, they're your natural ticket to a restorative night. Quality tested for your peace of mind. #GoodNightMN #LoveSleep"
• •Email Subject Line (Loyalty Program): "Feel the Love ❤️ Earn Rewards with Every Ounce of Wellness!"