Brand Tone

Sentimental & Heartfelt, Personal & Intimate, Gentle & Kind, Aspirational & Enduring

Brand Values

• •Meaningful Connection
• •Personalization & Individuality
• •Quality Craftsmanship
• •Steadfast Love & Loyalty (Hesed)
• •Cherishing Memories

Best Practices

• •Embrace Hesed: Always circle back to the core meaning of Hesed – steadfast, loyal, kind, and enduring love. Let this concept infuse your language and the stories you tell about your products.
• •Focus on Emotion and Story: Your copy should evoke feelings and connect with the personal narratives of your customers. Use words that resonate with love, memory, connection, and sentimentality.
• •Highlight Personalization: Continuously emphasize the custom-made nature of your jewelry. Explain how each piece can be tailored to reflect an individual's unique story or relationship.
• •Use Gentle, Evocative Language: Opt for a soft, warm, and inviting tone. Avoid overly technical jargon or aggressive sales tactics. Think "whisper," "cherish," "treasure," "heartfelt."
• •Show, Don't Just Tell (Visually and Textually): On platforms like TikTok and Instagram, ensure your visuals (videos, photos) align with the heartfelt tone. Your captions and text should complement these visuals by narrating the "story" or "meaning" behind the pieces shown.

Social Perception

Niche & Specialized, Emerging Brand, Digitally Focused, Customer Connection, For the Target Audience, Potential for Trust Issues (based on one profile)

Copy Examples

• •Headline: More Than Jewelry, It's a Held Memory. Body: Each Love Hesed piece is a whisper of a cherished moment, a custom-crafted story you can wear. Let us help you keep your precious memories close.
• •Headline: The Art of Hesed: Love Made Tangible. Body: Inspired by the Hebrew word for steadfast, loyal love, our jewelry is thoughtfully designed to be as enduring and unique as your deepest connections. Discover your keepsake.
• •Headline: Your Story, Beautifully Told. Body: From a beloved's handwriting to a flower that holds special meaning, Love Hesed transforms personal details into timeless treasures. What story will your piece tell?
• •Headline: Keep Them Near: Personalized Lockets by Love Hesed. Body: Carry the faces and moments you never want to forget. Our custom photo lockets are more than an accessory—they're a haven for your heart's most treasured memories.
• •Headline: Crafted with Care, Gifted with Love. Body: Looking for a gift that speaks volumes? A Love Hesed personalized jewel is a heartfelt expression, meticulously crafted to honor the unique bond you share.