Brand Tone

Playful, Glamorous, and Confident

Brand Values

• •Accessibility to Luxury
• •Sustainability
• •Customer Confidence
• •Quality and Curation
• •Convenience

Best Practices

• •Lean into the Name: Consistently use playful, witty language related to love, romance, and breakups. Phrases like "your weekend flame," "the perfect short-term relationship," "no strings attached style," and "fashion fling" reinforce the brand's unique identity.
• •Sell the Feeling, Not the Fabric: Focus copy on the outcome: the confidence, the compliments, the "main character energy." Use evocative words like "unforgettable," "showstopper," "effortless glamour," and "entrance-making." The customer isn't just renting a dress; they're renting an experience.
• •Create a Community Hashtag: Encourage customers to use a specific, branded hashtag (e.g., #LHxLHGirls, #LoveHerLeaveHerStyle). Actively feature these posts and refer to your clients as a collective group. This builds a powerful sense of community and generates a constant stream of authentic marketing content.
• •Balance Aspiration with Accessibility: While the imagery should be luxurious and aspirational, the copy should remain friendly, down-to-earth, and relatable. Juxtapose high-fashion visuals with captions that talk about practical benefits like saving money, convenience, and sustainability.
• •Highlight "Why Rent?" in Every Message: Subtly or overtly weave the core benefits of renting into your communication. Whether it's a nod to sustainability ("The kindest way to wear designer") or value ("A black-tie look without the black-hole in your wallet"), consistently remind customers why your service is the smart, modern choice.

Social Perception

Perceived positively by its target audience, with high customer satisfaction and strong brand affinity demonstrated through frequent positive comments and user-generated content. Seen as a reliable and stylish local go-to service for events in Perth.

Copy Examples

• •That 'new dress' feeling, without the commitment. Meet the 'Aurelia' Gown by Nookie. Perfect for turning heads and breaking hearts. Love it for the weekend, then leave the dry cleaning to us. 😉 Tap to book your next entrance. #DressHirePerth #DesignerHire #WeekendReady
• •We love solving problems. 😉 Your dream dress is waiting. #LoveHerAndLeaveHer #FashionHacks #DressHireAustralia #Perth
• •Fall in Love for a Night. Wear the dress of your dreams. Return it with ease. Australia's curated collection of designer hire.
• •Your special occasion deserves a special dress. Don't buy, borrow. Rent show-stopping designer looks from just $89. Find your perfect fit for your next event and make memories, not wardrobe clutter. #PerthEvents #BallSeason #SustainableStyle
• •Hey [Name], Why commit to one look when you can have them all? Our new collection just dropped, featuring stunning pieces from Bec + Bridge, Zimmermann, and more. It's time for a temporary romance with the perfect dress. Book now for your next event. After all, it's smarter to rent.