Brand Tone

warm, authentic, and appreciative

Brand Values

• •Authenticity
• •Quality Craftsmanship
• •Connection to Alaska
• •Customer Appreciation
• •Supporting Local

Best Practices

• •Embrace Storytelling: Share the narratives behind the products, the artisans, and the Alaskan inspiration. This reinforces authenticity and connection.
• •Use Warm and Evocative Language: Choose words that convey the beauty, wildness, and spirit of Alaska, as well as the care and craftsmanship involved in the products. Words like "genuine," "handcrafted," "wild," "pure," "heart," and "spirit" align well.
• •Highlight Local Artisans and Origins: Consistently mention that products are Alaskan-made and feature the creators when possible. This reinforces the values of supporting local and authenticity.
• •Maintain a Tone of Appreciation: Whether addressing customers or talking about Alaska, infuse the copy with a sense of gratitude and respect.
• •Be Visually Consistent: Ensure that the tone of the copy is mirrored in the imagery used across all platforms. High-quality photos of products, Alaskan landscapes, and smiling artisans will reinforce the warm, authentic, and appreciative brand voice.

Social Perception

Love from Alaska is generally perceived very positively by its customers and the online community.

Copy Examples

• •Headline (Website Banner): "Share the Alaskan Spirit: Authentic Gifts, Crafted with Love."
• •Product Description (Artisan Soap): "Handcrafted beneath the Alaskan sky, our [Soap Name] soap blends wild botanicals and pure glacial water. Each bar is a piece of the Last Frontier, bringing the fresh, untamed spirit of Alaska right to your home. Nourish your skin, inspire your senses."
• •Social Media Post (Instagram - featuring a local artist): "Meet [Artist's Name], the incredible talent behind our new [Product Type] collection! ✨ From their small studio in [Alaskan Town], [He/She/They] pour passion and Alaskan inspiration into every piece. Supporting local means sharing their story. #LoveFromAlaska #AlaskanArtist #ShopLocalAK #HandmadeWithLove"
• •Email Marketing Subject Line (for a new collection): "Just Arrived: Fresh Finds & Artisan Treasures from Alaska!"
• •Facebook Ad Copy: "Looking for a gift as unique as Alaska itself? Explore Love from Alaska's curated collection of handcrafted treasures, from gourmet treats to stunning local art. Bring a piece of the Last Frontier home. Shop now and discover the warmth of Alaska. 💙"