Brand Tone

Empowering, sensual, feminine, confident, celebratory, friendly, approachable, aspirational luxury.

Brand Values

• •Empowerment
• •Inclusivity
• •Beauty and Love
• •Quality

Best Practices

• •Embrace the Goddess Archetype: Consistently use language that is empowering, divine, and celebratory of femininity. Words like "goddess," "divine," "empower," and "celebrate" should be staples in your brand vocabulary.
• •Tell a Story: Frame products not just as items to be sold, but as tools for self-expression and confidence. Every piece of copy should tell a story of empowerment and beauty.
• •Engage with Your Community: Use a warm and encouraging tone when interacting with followers on social media. Celebrate their posts and stories featuring your products.
• •Maintain Visual Cohesion: Ensure that the visual branding across all platforms aligns with the sensual and luxurious tone. High-quality, elegant imagery is key.
• •Be Bold and Playful: Don't be afraid to use playful and seductive language where appropriate, especially in product names and descriptions. This aligns with the brand's sensual nature.

Social Perception

Highly positive, seen as sexy, good quality, alluring, high customer satisfaction, go-to for diverse loungewear and lingerie, from modest to more seductive styles.

Copy Examples

• •Unleash your inner goddess. Our new 'Aphrodite's Embrace' set is more than just lingerie; it's a celebration of you. Feel beautiful, feel powerful, feel divine.
• •Drift into dreams wrapped in pure luxury. Our satin sleepwear is designed for the woman who knows her worth, even in her slumber. You deserve this.
• •Confidence is the sexiest thing a woman can wear. Well, that and a little bit of lace from LOVEFREYA. 😉 #LoveFreya #EmpoweredWomen
• •A little treat for the goddess in you...
• •Carry your essentials in style. Each of our bags is handcrafted with love, a perfect companion for the woman who is building her own empire.