Brand Tone

Intriguing & Mysterious, Passionate & Enthusiastic, Reverent (towards the unusual), Slightly Dark/Gothic & Edgy, Curatorial & Knowledgeable, Community-Oriented, Adaptable & Evolving

Brand Values

• •Celebration of the Unconventional
• •Passion & Fascination
• •Preservation & Storytelling
• •Authenticity & Uniqueness
• •Ethical Consideration (evolving)
• •Community & Connection

Best Practices

• •Embrace Evocative Language: Use words that inspire intrigue, curiosity, and a touch of the macabre. Think: "unearth," "whisper," "enigma," "relic," "shadows," "bizarre," "peculiar."
• •Speak to the "Connoisseur": Address the audience as discerning individuals who appreciate the unique and the story behind the objects, not just as casual shoppers. Reinforce their "insider" status.
• •Balance Dark with Beauty: While the aesthetic is dark, the underlying message is often about finding beauty in the unconventional and celebrating the extraordinary. Avoid gratuitous negativity; focus on fascination.
• •Share the Story (or hint at it): Every item has a history or an aura. Infuse copy with a sense of narrative, even if it's just a suggestion of the item's past or the artist's unique vision. This aligns with the value of "sparking conversation and evoking wonder."
• •Maintain Authenticity and Passion: Let the genuine love for these unusual items shine through. The brand was born from passion, and the copy should reflect that enthusiastic, slightly obsessive, and knowledgeable voice of a true collector sharing their finds.

Social Perception

Unique & Niche, Iconic & Memorable, Intriguing & Curious, Respected by Enthusiasts, Associated with Quality & Rarity

Copy Examples

• •Unearth the extraordinary. This isn't just adornment; it's a whisper from a forgotten tale, crafted for those who find beauty in the shadows. Dare to wear your curiosity.
• •The veil thins… Join us online as we unveil a curated collection of newly acquired enigmas. For the discerning collector who understands that true beauty often lies in the beautifully bizarre.
• •At Loved To Death, we don't just sell objects; we offer relics of wonder, each with a soul and a story. Explore the peculiar, embrace the strange, and find a piece that speaks to your own unique spirit.
• •A glimpse into history's fascinating curiosities. This [item name] once served a different purpose, now it stands as a testament to the intriguing evolution of science and the beauty of the imperfect. A rare find for the truly unconventional connoisseur.
• •Where the weird and wonderful find their home. We believe in art that challenges, that mystifies, that stays with you long after you've looked away. This piece is no exception. What story does it tell you?